Millions of posters greet you everywhere. Constant ads on television as well. Advertising is everywhere, have you noticed? And you know why that is? Because getting noticed is the only way in which anything will sell. I don't just speak about products and services, but also people. Which, of course, is covered under the public relations sector, and we won't be getting into that one. We will, however, be concentrating on effective advertising for promoting a business and ensuring success of the same. Advertising can be of several kinds and usually a combination of varied methods are employed to bring about the desired results. In the following article, we will concentrate on some of the most effective and creative advertising ideas, meant especially for students.
Advertising Ideas for Students
This is the crux of the matter, no matter how good your product or service is, if no one knows about it, what is the point? Simple enough? So that's why the focus on advertising and how to best get your service or product noticed.
The Tried and Tested
Most of us are aware of the basic advertising techniques. The reason they are so popular is because they are really effective and are known to work well enough. What do these include?
- Print Advertising - Advertising in the papers and magazines. Works best with a catch phrase.
- Media Advertising - This includes advertising on television and radio. The format of the same might change depending on the context.
- Internet Advertising - This usually involves advertising by way of emails as well as placing ads on varied Internet sites.
- Pamphlets - This is another very effective way in which advertising is taken up. Pamphlets are usually placed in newspapers so that they reach a wider audience.
- Yellow Pages - Yellow pages have a very wide audience and advertising in the same is an assurance of reaching a wider audience.
- Collaboration - This technique needs you to be collaborating with another business venture. If the venture is already an established one, then that is more helpful. In that way you get the advantage of the name of the other business, which helps your business fare better.
Out of the Box Ideas
One gets so engrossed in the same old same old, that they rarely stop to think of other more innovative advertisement ideas for students. Here are some of the ways in which you can make more of an impact:
- Wall Advertising - Advertising on walls either with catch phrases from your business or painting something on the wall and advertising in that way is known to grab attention. Choosing walls which are most viewed like the ones in the cafeteria or the lockers is most effective.
- Student Radio - Use the radio system of your school or college as a cool media idea and advertise on the same. Make it witty and funny and it will make more of an impact.
- Locker Advertising - What better place than the lockers to advertise your business or event? You could even do a teaser ad of this one and it'll make a better impact.
- On Product Advertising - Make use of cars, benches or even hiring students to wear posters on their T-shirts or hats about the business or event. Anything that is not common is easily noticed.
- Teaser Ads - Teaser ads is an advertising technique in which you only give off a portion of the ad and thereby arousing the curiosity of the readers. One can do a series before revealing the final ad for the people. By this time there is sufficient advertising done. This is one of the best advertisement ideas for small business.