Advertising has great impact on the total revenue generated by a company. An effective campaign can significantly increase brand value and recall. Kids, as we all know, never compromise on their likes and would want to buy something only if it provides them joy and fun. Advertising aimed at this age bracket can be challenging sometimes due to the varied interests of children. Here are some strategies that can help the modern marketing manager.
Youngsters of this generation are absolutely addicted to the Internet. So, promoting your products effectively with the help of this medium can boost your sales beyond expectations. There are several websites dedicated to the young ones, and they are visited by millions of kids around the world. So, a funny and catchy online ad can do wonders for your business. This medium has helped many startups become huge corporations.
Kids, we know, love to watch their favorite television shows and would never miss them under any circumstances. Channels dedicated to them are a great medium for targeting this audience, as they enjoy a large and sticky viewership. You can also hire a famous television or movie star to endorse your products. Another idea is to have child actors in the ad itself, because when young ones see others their age using the product, they too would want to own it. Thus, TV can be the best way of targeting these consumers.
Newspapers usually dedicate a couple of pages for youngsters which contain fun activities such as riddles, jokes, cartoons, puzzles, and games. Placing an ad at this place would certainly be advantageous for the brand. Story books and magazines meant for kids can also be a good platform for quick and effective promotion of your products.
Holding promotional events in schools can be a very smart way to grab attention. You can tie up with the school authorities and plan some games or competitions. Encourage maximum participation and provide all participants and winners a sample of your product as gifts or prizes. You can also hold an orientation session to explain the use of the product to the audience. Once it is used by them, they will also tell their friends about it, so through word of mouth, you will be able to acquire a substantial market share.
Placing the advertisements of your products in popular movies meant for kids can help you market them well. Since the number of viewers for such films is high, with parents also accompanying them on most occasions, such campaigns can also help reach out to the parents, who will buy the product if they find it useful enough.
Radio and banner advertising are some other means to reach out to a wide audience. However, you should remember that the advertisements should not be repetitive, and there should be a fun quotient attached to them.