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B2B Marketers and LinkedIn: The Unbreakable Bond

sonal M Nov 12, 2019
LinkedIn is the most popular international social network for professionals. Even more, the platform assists Business-to-Business (B2B) marketers to connect and establish strategic bonds. According to the research of Market.us, LinkedIn drives 80% of B2B leads, whereas Twitter accounts for 13%, and Facebook brings 7%.
Apart from this, the social network offers an opportunity to develop unique content that attracts audiences with greater relevance. Notably, 94% of B2B marketers prefer LinkedIn for content distribution. Besides, the network contributes more than 46% of all social traffic to B2B blogs and websites.
Everybody knows in the B2B community that clients on social media survey about the marketers before reaching a buying decision. Thus, LinkedIn has an essential place in a company’s social media marketing strategy.
Nowadays, some B2B marketers have concerns regarding their potential to yield leads on social media. But LinkedIn is a treasure trove that assists marketers in lead generation and promoting pioneering content along with dragging traffic to their websites.

Benefits of LinkedIn for B2B Professionals

As of October 2019, there are 660 million Professionals on LinkedIn. 79% of B2B marketers take LinkedIn as an effective source of lead generation. Despite gaining success, it is busy adding new features to its so-far powerful marketing and ad offerings. It is creating more opportunities for B2B marketers to communicate with prospects.
One of the notable aspects of lead generation is the audience. Note that only a quality audience can bring a quality lead. If a business uses proficient demographic data to target the correct audience, it will definitely assist in getting leads. A business needs to have a LinkedIn Company Page, to attract professional community worldwide.

LinkedIn Showcase Page:

The feature offers new way to focus on your individual brands. A company can draw attention to all of its products by sharing appropriate content with target audiences. It also assists in developing strategic bonds with LinkedIn members. All in all, LinkedIn showcase pages are the best method to divide your inbound LinkedIn traffic.


LinkedIn acts as a powerful platform for publishing content. It is a blessing for B2B marketers. By developing top-notch content, one can transform the strategy from outbound marketing by drawing attention via ads. Secondly, making use of sponsored content for promoting company updates works like the cherry on the top of the ice-cream.

Lead Generation Forms:

80% of B2B leads come via LinkedIn. The lead generation form on LinkedIn removes the main barrier of manually filling the form, by filling it automatically. As soon as a user clicks on an ad, their profile data automatically gets filled in a form. Thus the lead generation form offers precise and complete information about leads to a business.

Estimate ROI for Campaigns:

LinkedIn’s Campaign Manager tool enables a business to develop LinkedIn Ads accounts along with campaigns. The functionality eases the management of campaigns, collects reporting on campaign performance, etc. It can also be referred to as a real-time reporting tool that reveals the value of your lead gen marketing on the social network.

Advanced Search:

It is one of the best features of the platform, an incredible way of recognizing the right people you are seeking and targeting. The most influential element of Advanced Search is it enables searching by filters like location, profile language, school, current company, etc. Thus, Advanced Search is a powerful weapon that can find the best

B2B Marketing Strategies That Work Best with LinkedIn

There are around 303 Mn monthly active users over the platform. 120 new professionals’ signup every minute on LinkedIn. With such a robust base of businesses and professionals, it is essential for a company to grow and improve brand awareness through LinkedIn.

What LinkedIn offers in B2B Marketing

B2B marketing is very different from B2C. Marketing a business via LinkedIn has a number of benefits like creating targeted connections, raising brand awareness, getting high-quality leads, strengthening relationships with prospects, etc. Many strategies assist a B2B marketer in growing its business on LinkedIn.

Some of the best practices on LinkedIn for B2B Marketers include:

  • Moving beyond lead generation so that the business can express its value in the market
  • Joining More groups
  • building emotional bonds by storytelling
  • keep pace with ongoing industry trends
  • Publishing informative and educational content rather than targeting directly
  • Sharing content regularly
  • What should a B2B Marketer include in LinkedIn Strategy
  • The strategy must be touchy that lead generating. A B2B marketer’s strategy for LinkedIn can have the following aspects:
  • Keeping existing customers well-informed
  • Raising brand awareness and branding
  • Increase visibility and join more groups
  • Positioning the company ready for hiring potential employees
  • Driving traffic
  • Become more human
The aspects mentioned here offer great value for the businesses as well as their shareholders. The inclusion of these points in a LinkedIn marketing strategy provides new channels for content deployment, along with new opportunities to make and maintain customer relationships.
In the end, I would like to note that 92% of B2B marketers include LinkedIn in their digital marketing mix. LinkedIn provides a number of opportunities and is a complete resource for B2B marketers.