Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. - Steuart Henderson Britt
Advertising is absolutely essential for publicizing products or services, especially if they are new in the market. There are many techniques used by companies to market their products to the consumer class. Here we are talking about the tactful and persuasive advertising techniques and not the actual methods used for the advertising purpose. The professionals who make advertisements are very clever at inducing people to consider buying a product, even without any need for the same.
List of Commonly Used Advertising Techniques
Slogans and Weasel Words
You surely might have observed that slogans are more commonly used in promotional advertising methods. Along with these catchy slogans, weasel words are also used to attract people towards the products.
People tend to buy products which are claimed or shown to be used by their favorite celebrities. This is why advertisements of branded products show celebrities or famous personalities using them.
Kids and Superheroes
Attractive advertisements can effectively be used to induce viewers to think of buying the goods being advertised. Involving kids and superheroes in product advertisements is probably the best advertisement technique for doing so.
Concepts that Make us Feel Good
A majority of viewers opt for purchasing the product, not because they need it, but simply because the advertisement makes them feel good and think differently. This is one of the most common advertising techniques used in marketing.
Real Life Situations
Some advertisements make people relate the product benefits to the problems they are facing. This in turn makes the product seem useful and necessary, which is why it is sold in large amounts.
If kids' toys are being advertised, the company makes an advertisement wherein kids play a major role. This may make the kids, who view the advertisements, feel good about owning those particular products. Hence, the kids ask their parents get those toys anyhow.
Everyone is attracted to beauty, which is one of the best advertising techniques. Beautiful women are used in advertisements, which are specifically fashion or beauty related.
Music is also another common technique used in commercials for latest gadgets. Good music in the TV commercial in fact serves as an indirect advertiser for the product.
Bit of Humor
Advertisers do add a bit of situational humor in the commercial or newspaper advertisement to make consumers buy the product. In this way, the consumers get attracted to the advertisement which brings the product into the spotlight.
A majority of the advertisements relate to concepts that happen to stir the feelings regarding happiness, love, etc. A good example of the same includes a family going to a restaurant and enjoying the food, which is actually to be advertised.
Joining the Bandwagon
Some advertisements even claim that they are already being used by most of the people. This usually makes the viewer feel that he is 'out of the crowd', simply because he is not using that product.
Scientific or Statistical Claims
Just to deceive the viewers, some advertisements show a specific number of the products being sold or a survey in favor of the product. This is generally used in commercials of daily use goods.
These are the most common advertising techniques used in printed and commercial TV advertisements. A major part of the credit for product sales certainly goes to the way the products are advertised to the public.