E-commerce Redefined: How AMP Stories Can Boost Sales
In e-commerce, to sell anything, impact is everything. Skyrocket your e-commerce sales with Google's impactful AMP Stories.
Jan 5, 2019
AMP Stories are Google's entry into the Stories format which is currently ruling the social media. These Stories are already held in high regard by news media giants like CNN, Vox, Mashable, etc., but that doesn’t mean it is limited to news stories. The attributes of AMP Stories are perfect for e-commerce business if used correctly.
To sell anything online, you must feed your target audience a sumptuous meal of content to create a vivid image of your product in their mind and also incubate a need to buy it. The AMP Stories format has all the key ingredients to let you connect with your audience.
As e-commerce business claims for almost 60% of its sales through mobile users, you can target your potential customers with the mobile-focused AMP Stories with their fast-loading and immersive content.
Exquisite visuals and crisp content in AMP Stories keep your audience hooked and convert them into customers, effortlessly.
With AMP Stories, you can highlight your products in better ways. You can use images, animations and even videos to demonstrate your products. This will let your potential customers get involved in your offers, thereby boosting the chances of sales.
AMP Stories can be searched and shared by a wider demographics, through search engines and social media channels, respectively. In addition to this, the features of AMP Stories make them more likely to go viral, thereby increasing your brand awareness.
The visually rich and immersive AMP Stories can generate organic traffic for your e-commerce websites. They tick all the right boxes of search engine ranking factors, especially the engagement metrics like time on site and bounce rates. With Google focusing more on Stories in search results, your AMP Stories can rank better.
AMP Stories, being a new and fresh content format, has a lot of potential in the e-commerce business. Wondering how to create Stories? The AMP Story Builder, a professional tool by Visual Stories is here to help you. Harness this innovative content format and stay ahead of your competition.