No, they aren't displaying ads to keep the publishing companies' business alive. They're displaying ads because they have the power to compel the audience to do something. It's just a mail. A message. A piece of information. A buzz. And its power - no, you can't even imagine.
Email advertising or email marketing is the process of budging people closer to accept a new product or service range by means of a single mail. Today, it's time you forget those boring, see-it-before advertisements that do nothing but infuriate your viewer.
By email advertising, you have the power to promote your product in as many ways as you can. But then, there's just one issue with regard to email advertising. What's the guarantee that your audience will click on the email you send them on a daily basis?
FYI, there exists a set of questions, or rather, a checklist to be taken account of, before you send your mail. If you believe you're one of those entities in the business fraternity that know how to make the best use of the current century's most gifted technology, the following tips definitely come handy in your quest for success over the Internet.
How would it appear to you if you receive an email talking about the preachings of God, when in reality, you're an atheist? You won't even wait to read the entire mail, and dang, will reach the 'delete' button. Can't stress on the importance of audience anymore.
Create a target audience list, segment your market, and send your mail at the time your audience is most likely to respond. Even more important is to seek permission for sending mails to the relevant audience. Your message should identify with the audience, and be relevant.
Just One Message at a Time
Who will read a mail that has just too much information? The first tip for email advertising is to have precise information only about one subject. Point to point, and absorbing - yeah, that's how it should be.
You wouldn't want to read a message that is too baffling at the very beginning, would you? If your aim is to provide information about your product, stick to simplicity, and make sure it contains information that your reader cannot hit on delete.
You know, the basics of email advertising are known by every average Joe in the market world. What makes you different from them is your representation. For example, while others simply focus on the information, you could add that extra edge to your message by customizing it a bit.
Address the recipient by his name, show concern, and use words that are bound to hold his attention. These tricks make the recipient read your message from the beginning till the end, since, you've written it in a way that ensures the fact that there is definitely something good in the mail for the reader to bask in.
The Best Time for Action is Now
Okay, so there are readers that don't read your email at all, and there are readers that will read your email, but keep it on hold. Reason? You failed to show any urgency in your matter. To make quick bucks, the most important factor is urgency.
Hey, let's take an example of those Proactiv commercials on the tube, where they promise to give you a bottle of Proactiv lotion free if you call before the next 15 minutes, remember?
That makes the viewer take immediate action, and this approach works equally well online too. A deadline to respond to the offer will save your time, and give the viewer a reason to adhere to it.
Take Advantage of High-Traffic Areas
There are a number of areas your customers are attracted to. Free coupons, discounts, and something to gain out of everything. In my view, even if you're giving them away free movie tickets with your product (even if the product has nothing to do with your product), your viewer will respond without fail.
Such is the mentality of consumers - you act in direction of the areas your consumers gravitate towards, and mind big bucks by making the best use of this propensity.
Email advertising is vast. You need to add your recipients to your database for future references, watch your stats consistently, and most importantly, train your employees - the ones who will work upon your email advertising campaigns.
Your presentation will pave the way to your success in this advertising drive, and your product will ensure customer response. Whether you have a list of 10 recipients or 1000, these advertising tips definitely come handy.