Slogans are crisp and catchy statements that are quick and effective in attracting the audiences. Advertisers have always been making a creative and intelligent use of slogans to promote their products and services. Slogans are short phrases used in advertising campaigns. They are often easy to memorize and are regarded as the most effective means of gaining mass appeal. Take a look at some of the popular commercial slogans.
Most Famous Commercial Slogans
Big names in business seek help from creative minds working in the advertising industry, so that they can have smart catch phrases for promoting their business. Here is a categorical list of the very famous commercial slogans by different companies around the world.
The world of technology and engineering has never escaped from advertising campaigns. To rise above the fierce business competition in the field, advertisers of many a multinationals have been coming up with creative slogans. Let us go through some of the famous ones.
- Information Driven - Oracle
- Welcome to the Human Network - Cisco Systems
- Do you... Yahoo!? - Yahoo
- Where do you want to go today? - Microsoft
- High Performance, Delivered - Accenture
- Intel Inside - Intel
- The World's Online Market Place - eBay. "Buy it, Sell it, Love it" was another very famous slogan by eBay.
- Let's make things better - Philips. Their slogan that said, "Sense and Simplicity" was also very famous.
- Life's Good - LG
- Like.no.other - Sony
- Imagination at Work - General Electric (GE)
- Before the release of Macintosh, Apple Computers campaigned saying, "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like 1984". "Think outside the box" and "Think Different" and "Power is Macintosh" have been some of Apple's other famous slogans.
- Everything we do is driven by you - Ford
- The car in front is a Toyota - Toyota. "The Best Built Cars in the World" and "Moving you forward" were other famous slogans by Toyota.
- Connecting people - Nokia
- Stick Together - T-Mobile
- Hello Moto - Motorola
- Express Yourself - Airtel Cellular Service India
- An Idea can change your life - Idea Cellular India
- I am what I am - Reebok
- Just Do it - Nike, Inc
- Impossible is Nothing - Adidas
- Because you are worth it - L'Oreal Cosmetics
- A diamond is forever - De Beers
- McDonald's came up with a slogan that said, "I'm lovin' it". It became hugely popular with fans of McDonald's burgers and fries. They advertised their Happy Meal with a slogan, "Put a smile on". It really brought a smile on the faces of millions around the world.
- Eat Fresh - Subway
- Keep Walking - Johnnie Walker
- The King of Good Times - United Breweries
- Melts in your mouth, not in your hands - M&M's
- Coffee at its Best - Nescafe
- Coca Cola came up with a variety of slogans and introduced revised slogans with passing years. "Always Coca Cola" was one of the earliest slogans used by Coca Cola. When they brought Diet Coke into the market, they campaigned it with the slogan, "Just for the taste of it... Diet Coke". With a simple slogan that said, "Enjoy", Coca Cola drove the youngsters crazy.
- Wieden-Kennedy is an American advertising agency that worked on Nike. According to Weiden, Nike's slogan "Let's do it" was derived from the last words spoken by Gary Gilmore before he was executed. Strapped to a chair in his death house, before being sentenced to death, Gilmore was asked for his last words. He replied saying, "Let's do it".
- The interesting part of Apple's very famous slogan "Think different" is that it was criticized as being grammatically wrong. Know what Apple did? They corrected themselves through their iPhone application Siri! Ask Siri, "what do you think about" and she will say, "I think differently"!
- A fundamental of slogan writing is that a slogan should show the benefit of the product. One example is Subway's slogan "Eat Fresh", which underlines their idea of serving sandwiches made out of freshly baked bread and fresh ingredients, by Subway Sandwich Artists (yes, that's how they refer to their employees).
- You know how the De Beers slogan was created? Copywriter Frances Gerety, was not being able to come up with a good slogan for De Beers. All exhausted, she put her head down. Before she left from work, she scribbled 'a diamond is forever' on a piece of paper. And you know what followed. These words became America's most famous advertising slogan!
- Competing brands create slogans that compete, cut or 'answer' each other. When Coca-cola used the slogan "Everywhere in the world, it's Coke", PepsiCo said "here, it's Pepsi" (Ici, c'est Pepsi). Now wasn't that a witty answer to what Coke claimed?
- Clairol introduced its Mist Stick curling iron in the German market and their sales dropped. Know why? Because 'mist' in German means manure!
- KFC translated the slogan finger-lickin' good to 'eat your fingers off' in Chinese and the whole point of the slogan was lost in translation.
- The American advertising campaign to encourage cow milk consumption came with a tag line that said, "Got milk?" Translated literally, it could mean, 'are you lactating?'!
Take any of the famous commercial slogans. They are plain, simple words; but look at the magic they could create. Look at any of them. You will find, there was something about them that appealed to the masses, something that everyone could relate to. They said a lot about their product in just a few words. They made you say what they said and went on to become the most famous advertising slogans of their time.
Disclaimer : All slogans, products, company names, brand names, trademarks, and logos used in this article are the property of their respective owners. The image in this article is for representational purposes only.