Search engine optimization (SEO) is very important for any website today. It is a broad spectrum of services and concepts which are implemented into a website so that it ranks nice on the search engines popular today (yes, this is the actual definition of SEO, not we have to put our 'keyword' into the content we write at least six times in every paragraph).
One such service is Search Engine Submission (SES). When a website submits a link to itself to a search engine directly, it is termed as Search Engine Submission. With the mammoth steps that SEO has taken today, SES has been rendered obsolete.
There was a time when search engines had not honed their search and crawling abilities to the extent they have today. This was when it was useful and even necessary to manually submit websites and webpages to search engines so that websites could come up as results for searches.
Issues with SES
'Submit our website manually to that search engine. Whenever someone searches, we at least have a chance that we show up as a result, who knows, even the first!'
Now, what do you read wrong in this sentence? As a web user, anyone would think that manually submitting websites to search engines gave undue advantage to bigger websites over smaller websites.
Bigger websites would have the resources and manpower to submit their websites, but then some smaller websites could not. Therefore, the very search results were looked with an eye of suspicion.
Before this issue could invalidate the entire searching process on the Internet, search engines enhanced their technology. This enabled them to better search websites, known as 'crawling' in web development parlance, and rendered search engine submission absolutely unnecessary.
Higher Search Engine Rankings
Ah, that glorious top-three ranking on some major search engine. Is it achieved, or simply bestowed upon? What wrong do we do on our website? What is working for our website? Actually speaking, there is no hard and fast rule that makes a website or webpage rank on search engines. However, search engines do give brownie points for trying, and that's that.
Here are some points to keep in mind while optimizing your website for the search engines.
Use the Title Tag
Title tags are necessary for the crawlers to work their magic. Also, keep in mind that the title tag should not look unnatural and should be grammatically correct.
Title tags are the one line source for both the machine as well as the human to judge what the page is about. Deceiving them with some non-related title just to catch their attention cannot benefit the user and the site itself.
URL, Short is Sweet
OK, you have an entire webpage to highlight your keywords. Of course, highlighting all keywords in the title is heaven itself, but doing that at the cost of natural is not a good idea.
Ensure that your website has a very easy sitemap. Do not make it a maze of sharp turns and loose endings; dead ends are a complete no-no.
The content of your website is inexplicably important for higher search engine rankings.
Some search engine optimists are of the opinion that the content on the website doesn't matter at all. The truth of the matter is that the content of the website is compulsorily, irreplaceably, and inadvertently important for rankings. Users expect content and the engines work for users, so content is a must to rank well.
There are, therefore, some tips for content writers who are preparing the content for the website.
Good content for websites can simply be described as crisp, concise, and factual. The best example of good content can be the way we were told to write our comprehension and essays in school. That's the natural way of writing that is working best for the Internet at this point of time.