Have you ever seen a giant toy duck in a water body in your city, or a bench which looks like an opened Kit Kat? These are some very interesting guerrilla marketing examples which we may come across and find really fascinating. This creative concept of marketing was invented as an unconventional system of promotion, which depends on time, energy, and imagination, rather than a high marketing budget. These campaigns are very unexpected, and potentially interactive, where consumers are usually targeted at unexpected places.
Basically, what these ads do is create a unique and thought-provoking buzz which often turns viral within a short period of time. The term guerrilla marketing was coined by Jay Conrad Levinson, and ever since it has been used in books and for practical marketing strategies.
Guerrilla Marketing Ideas
Very often, public areas like streets, markets, phone booths, and subways are the places which people visit regularly. The catch of these marketing strategies is to target such areas to place their ads, and promote their products through billboards or simple posters. But these posters are most innovative, and grab the attention of the passers-by. The motive of these marketing tools is to relate their product to everyday experiences, which, in turn, the people can also relate to. Through these marketing skills, the intended goal is to get maximum results from minimal resources which are provided. Take a look at some great examples of guerrilla marketing mentioned below just for you.
A sidewalk with a red carpet and a life-sized billboard on it with paparazzi with their Nikon cameras flashing photographs of people walking on the sidewalk.
Swiss Skydive Campaign
An elevator floor or a road with a large picture of an overview of buildings and the busy street. When people get into the elevator or the road, it feels like you are walking in the air over the buildings.
Discovery Channel Campaign
This was an excellent example of billboard advertising campaign wherein a surfboard was cut in such a way, it appeared that a shark had bit off a part of it. This ad was for the promotion of their Shark Week (10th anniversary). When people went to pick up the board, they saw the ad.
Their ad was a Duracell torch drawn on the sides of a travel bus near the headlights. From the sides it looked like the torch was the headlight.
One of the guerrilla marketing examples had door handles which were made as the handles of Tyskie beer mugs. They promoted the ad on restaurants and hotels which used their products.
The Audi campaign had a poster of one of their fabulous cars parked in a garage. It looks like the parking is open with a parked Audi, but the poster was put on a garage door.
Smoking Awareness Campaigns
Dustbins on the sidewalk of the streets were painted like eyes and the mouth of the bin was the eyeball. The caption around it said, 'smoking causes blindness'.
Charity Awareness Campaigns
The ad which used attraction marketing was about donating generously for the underprivileged. It had a poster of a beggar with no identity sitting on the sidewalk holding a board saying, 'before you turn away, put yourself in my place'.
This creative marketing idea was for the promotion of free coffee. It was a street lamp with a coffee mug at the base, and a coffee jar in the place of the lamp's bulb. It looked like the jar was pouring coffee into the McDonald's coffee mug.
Weren't those some fabulous advertising examples, with genuinely creative ideas? There are lots more, which you can see for yourselves on streets everyday. The next time you come across something weird on the street, you can simply think of it as a marketing strategy used by some company for promotions.