It is advisable that you get a local agency for the job which will be based near your business location. This will save you a lot of time and effort in traveling to the agency. Communication will also be quick and easy instead of giving instructions and adding confusion on phone or email.
In today's age of Internet, it has become crucial that you choose a competent digital marketing agency to leverage inbound marketing. It is important that you list down your goals and key result areas for the agency to work upon.
You should shortlist a few good agencies and then call them over for a one-on-one consultation. Conduct a comparison of your marketing goals and budget, against the capabilities and offerings of the digital marketing agency. Only then will you be able to select an agency that will best suit your needs, and will result in lead generation.
In most cases, you will look for hiring a firm to provide you social media marketing, SEO, SEM, mobile marketing, creating a blog, etc. As these agencies levy heavy charges, choosing a good digital marketing agency which will provide value for money becomes all the more important.
They will not only make you aware about the strengths of these agencies, but will also tell you about their weaknesses. You can also ask groups on LinkedIn for references of good agencies.
For example, if you are a manufacturing company, hiring an agency with vast experience in FMCG will be of little use. Also, look at the quality of their work before finalizing the agency.
Ensure that they follow world-class procedures and have hired experts in a particular field to look after your work. If you find that the content expert is also heading the SEO and social media team, it should raise a red flag.
In most cases, you will have to hire the agency on retainership basis and will have to give them retainer fees. Also, do not forget to ask for an itemized invoice for each service they provide.
Decide how much fees they will charge for incorporating changes in the work. Try to negotiate the fees. However, remember that a low amount of fees will not guarantee quality work. So, even if a good agency is slightly costlier, go for it.
Do some research on the relevant current trends and question them when they come for a one-on-one meeting. If they look clueless about the innovative trends or do not have substantial expertise in it, think once again about hiring them.
Try to hire an agency that will provide complete digital marketing solutions and will be a full-service provider. Understand how the agency plans to combine inbound and outbound marketing for maximizing the impact of marketing.
See how they engage with the followers on their social media pages, how frequently they post, and what kind of content they put up on their pages. Ensure that their blog is updated and has a considerable number of followers.
See what are the creative strategies and innovative marketing tools they have employed for reaching out to their target audience through digital media.
Try to seek the help of seasoned and established players. You can also have a look at league tables to get a comparison of many digital marketing agencies. This will tell you about the general public opinion of the firm.
You must find an agency that will implement the use of digital marketing analytics to measure the response and keep a track on what is working and what is not. This will enable you to take corrective action ASAP and focus more on strategies that will help you maximize your ROI.
Remember to hire an agency that understands your goals and provides viable solutions that can be implemented practically to get results.
It is important that the portfolio mentions the strategy, target market, implementation, the positive impact, and returns on the project. This will help you judge the agency in a better way.
Hence, this won't be a vital yardstick to judge the agency, but it will certainly give you an idea about the level and type of clients they deal with.
Also, try to read the reviews of communication and marketing professionals who have worked with them. These reviews are often found on various professional discussion forums.
Understand how they will go about implementing social media to garner the necessary publicity and target market engagement. Know how they will implement SEO for all your websites. Understand the kind of allied services they offer like copywriting, design, graphics, etc. Also, know about the turnaround time for work and incorporation of changes.
Try to visit their office so that you know that they have a facility in place which can support your digital marketing needs. Knowing how to hire the right digital marketing agency will help turn your Internet marketing into a profit-producing tool.
Check the awards and accolades won by the agencies as that will speak a lot about their work. Try to test them by giving smaller assignments before making a yearly contract with them.