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How to Create a Catchy Business Name

8 Easy Tips on How to Create Catchy and Appealing Business Names

Giving a name to your about-to-be-formed business is one of the first steps in business planning. This article will tell you how to create a catchy business name...
Stephen Rampur
Last Updated: Mar 7, 2018
If you're planning to start a business, you generally need to pay attention to many things. This involves devising a certain plan, arranging for finances, personnel recruitment, and similar tasks. One of the most important parts of starting a business is giving a name to it, which will serve as the main identity factor. Since there are many businesses out there in the commercial industry, you need to choose a very unique name. Besides, along with being unique, the name should also be decided according to the type of business you are going to carry out. Another important thing is not to choose one which is similar to other businesses. Doing so may get you involved in legal issues and ruin business plans.
Creating a Catchy Name for Your Business
Real Names of Owners
This is the most traditional way of choosing a unique name for a to-be-formed business. You can choose you name directly or include your partners'. Good examples of this kind are Mercedes, Porsche, Cadillac, Chevrolet, Ferrari, Tommy Hilfiger, etc. You will surely feel proud to have your name circulated in all business matters.
Type of Business
Next step in selecting a unique name is to determine the type of business. It is better to choose a name which describes the kinds of products and services the business is going to deal in. There are many good examples at this point such as Pizza Hut, Burger King, Dunkin' Donuts, Cafe Coffee Day, and similar ideas.
Unique Words
Another option is to think of a unique word for your business. You may even choose one which does not directly give an idea of what your business is all about. For instance, Apple, Amazon, Windows, Oracle, and other names. A one-of-a-kind name is what will give the business a new identity and goodwill. Nevertheless, deciding on such a name is one of the most confusing tasks.
Acronyms or Abbreviations
Many big brands have gone with the rule of setting an acronym as a primary name. Names with abbreviations do create a curiosity amongst people about knowing the exact meaning of the word. Some of the names for reference are KFC for Kentucky Fried Chicken, BBC for British Broadcasting Corporation, BMW for Bayerische Motoren Werke and FIAT for Fabbrica Italiana Automobili Torino.
Two Word Combination
A name with a two-word combination will also serve the purpose of creating a catchy name for the business. It is better if the words are something that will show the brand's reliability. Some notable companies are Accenture - Accent on the future, FedEx - Federal Express, Infosys - Information Systems, Procter & Gamble, and so on.
Second-language Words and Meanings
In order to give a different touch to the name, you can think about calling the brand after a name from a different language. Examples include Sony - a Latin word for 'sonus' which becomes 'sound' in English, Volvo - a Latin word which is referred to as 'I roll' in English, and Volkswagen - that is a German reference for people's car.
Spelling Modifications
Spelling modifications is another effective way in which you can name a company. The pronunciation remains the same but the spelling changes, which makes the name all the more interesting. Good brands name examples with changes in spelling are Topix, Brainz, Moonz, and similar other ones. In such cases, there are very less chances of the brand names being identical to another company.
Signs, Symbols, and Logos
The usage of signs and symbols in brands names are becoming common nowadays. This gives an informal and personal touch to the name, making it customer friendly. You can use an '!' mark in the name, like in Yahoo!; add a '-' in between two names, or include '@' instead of the traditional 'a'. You can even make a logo for your business, which can serve as a stamp and for advertising. Almost all brands have a logo after or near their name.
These are some ideas regarding how to create a catchy business name. Choosing a suitable name the right way will certainly help your business to attract more customers. It will also help in the advertising purpose. You can include your own creative ideas on naming the business, since you are supposedly the owner.
Volvo Logo
Sony logo
Infosys signage on building
Fedex box truck
BBC Commercial Sign
Pizza Hut restaurant
Porsche Logo
logo on a Mercedes Benz