The method of marketing products or services by means of the Internet is referred to as Internet marketing. One of the major benefits offered by the Internet is its ability to reach the masses within minutes. Moreover, the costs of distribution of information are lower. Internet marketing, also known as web marketing, is said to have a wider scope and a greater effect owing to the quality of this medium.
A marketing strategy refers to the means by which companies try to increase their sales and achieve a competitive advantage, focusing mainly on the satisfaction of their customers. Internet marketing makes use of one of the several business models to market goods or services. It includes the display of banner advertisements on websites, email marketing, as also search engine optimization and search engine marketing.
An Internet marketing plan begins with online market research. During this phase, companies research the market and find who their competitors are. They determine the section of their customers to be targeted. The second phase of web marketing is known as data analysis in which the companies need to analyze market data and explore what their customers want. Next is the very important phase of developing a marketing strategy wherein the marketers choose a marketing method. The last phase of web marketing is the implementation of the strategy and the monitoring of its functioning.
It is advisable to start business marketing with a web promotion and development plan. It is important to fetch rankings on major search engines, for which it is essential to implement good search engine optimization techniques.
Marketing through emails, blogs, podcasts and forums can prove to be an effective Internet marketing strategy. Blogs and forums can help the companies to interact with their customers. Email marketing serves as an effective tool for marketing to a wide range of consumers. Running contests on websites is one of the best ways of web marketing. Online press releases and articles about the launch of new products and services introduce the target customers to them.
Purchasing advertising and participating in forums are some of the short-term marketing strategies while email opt-in lists, article marketing, and application of social networking and social bookmarking methods are long-term.
A well-targeted and responsive opt-in list is the key to Internet marketing, as it enables the marketers to build relationships with their customers. Article marketing is an advertising technique wherein short articles related to the business are published. Websites known as article directories allow authors to post articles without charging them money. Articles can be used for search engine optimization by targeting frequently searched keywords. The promotion of articles through social networking sites is known as viral marketing. It makes use of social networks to increase brand awareness. Viral marketing leads people to spread the marketing message.
Internet marketing is a relatively new avenue for businesses to achieve their business objectives. An effective use of the Internet can result in successful marketing as the reach of this medium is far and wide. Moreover, online marketing achieves speedy spread of information, thus fetching the marketers, quick success.