LinkedIn: The Most Favorite Social Channel of B2B Marketers

sonal M May 30, 2019
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LinkedIn has become the most favorite social channel of B2B marketers. Every B2B chooses LinkedIn as their first choice when is comes to generating strong B2B leads.
There is a rapid rise in businesses adopting social networking channels for their company. LinkedIn is one of the most popular and commonly used B2B social networking platforms.

The platform enables a professional to connect with other professionals present in their global industry. Additionally, it allows learning and growth simultaneously.

Features

LinkedIn users can develop a profile, enlist their current working position and place, add previous workplace and experience, their skills, and academic information on it.

They can also develop online resumes via the platform. Members can search for people, jobs, and companies present on the platform.
Besides, a QR-code can be used for hunting purpose. It requires users to scan a LinkedIn code to connect with another member.

LinkedIn members can also connect with other members who are searchable by preferred criteria. It offers features like content sharing, which makes it a convenient and handy for B2B company.

Benefits of Using LinkedIn as a B2B Social Network

Boosting Brand Awareness

Brand awareness is one of the essential factors in promoting and marketing a product. It allows companies to stand unique among rival’s products and services present in the market.

One can create unique challenges for marketers by using a viable and sustainable marketing strategy.
The platform offers specially designed “Read Me series” to describe the strategies and techniques required by a business to achieve success.

It includes three scenarios provide strategies for increasing brand awareness in the market. It also helps enterprises to raise among the crowd which provides a professional audience of around 630Mn as of April 2019.

LinkedIn and Content Marketing

The company unveiled its Sponsored Updates ad service in 2013. This feature allowed individuals and companies to pay for a LinkedIn sponsor for their content. It also allowed them to share it to their user base.
Some facts about linkedIn content marketing:
  • B2B marketers mostly prefer LinkedIn to handout content at 94%.
  • The social network contributes more than 50% of all social traffic to B2B websites and blogs.
  • About 91% marketing chairpersons list LinkedIn as the top place to discover quality content
  • Around 92% of Business-to-business marketers have LinkedIn in their digital marketing blend.
  • LinkedIn drives almost 80% of leads via its platform.
A business can grow by driving quality leads on LinkedIn by creating ads. Users can use skilled and efficient statistical data to target the audience in the best way by job, experience, title, industry, etc.

LinkedIn and Jobs

The platform bestows the ability to develop online job postings to advertise openings at your company.

On the other hand, it also allows job seekers to view these opportunities. So one can search for multiple opportunities through the platform. LinkedIn also recommends job posting matching to the user’s interest.
Job Hunting via LinkedIn

LinkedIn has newly introduced a feature called Instant Job Notifications. It allows the user to see jobs as soon as recruiter posts them.

Users can also search for a job title on the platform. The feature unrolls a new module that frames, top skill people with entered job title, and top companies in that sector.
Recruiting Via LinkedIn

A company can start appointing new candidates simply by posting requirements and openings on the platform.

They can post a job instantly, and find a unique, desirable candidate. Besides, one can efficiently manage applicants by reviewing and filtering applications.

Top Influencers Using LinkedIn

Some Top Profiles Who Use LinkedIn to Drive the International Business Conversation. Following are the influencers who weigh in on today’s biggest issues from a wide array of topics:
  • Richard Branson, Famous British entrepreneur and founder of Virgin Group. He comprehends all aspects of life and work.
  • Melinda Gates, Co-Chair, Bill and Melinda Gates Foundation. She focuses on women and girl equality.
  • Ray Dalio, Founder, Co-Chief Investment Officer & Co-Chairman, Bridgewater Associates. Dalio punctually slices on topics like trade war, stock market, etc
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