Marketing Promotion Ideas

Impeccable Marketing Promotion Ideas for Ambitious Entrepreneurs

There are many marketing promotion ideas and campaigns that are used by companies to make their products known to the target consumers. Some of them are outlined here.
MarketingWit Staff
Last Updated: Jun 8, 2018
Marketing is an essential activity for any company, be it any sector such as software development, manufacturing, medicine, retail, etc. It plays a very important role in letting the customers know that a company is offering a particular product for sale.
Even if the product is not so beneficial and useful to the consumers, with effective marketing strategies, the product can be sold to more consumers than expected. There are many marketing promotion ideas and strategies that are used by companies to advertise and promote their products in the market.
Different ideas are employed depending on how big the company is. If it is a big company, it will shell out more money; while a smaller company will use some simple and inexpensive alternatives for advertising.
Internet Advertising
Internet Advertising
Nowadays, more and more companies are being dependent on the Internet for advertising. This is an advertising method, which certainly has the ability to reach people who are beyond your geographic boundaries.
If people from a different state or country want to try your product, they would send orders from their region, which in turn would have a positive impact on your advertising boundaries.
It is a very good option for people around the world to know about your products and services. You can use online newsletters to turn your potential consumers into regular customers. Online newsletters and brochures are considered one of the most efficient new options.
Company Booths
Company Booths in fair
Setting up a company booth in a street fair is a very good option for small companies to display and advertise their product line to the consumers. You can sponsor a team of teenagers to carry out such campaign and give short demonstrations of the services offered. This is really an inexpensive option for firms who cannot afford to spend a lot.
Offering Free Samples for Use
Offering Free Sample product
Another alternative for advertising is distributing free samples to consumers. Though you would need to give away few samples and bear the expenses yourself, the feedback and response that you would receive would be great.
Press Releases
This is a costly alternative for small companies, but this strategy directly reaches the target audience. You can hold press releases in your locality to launch your product. But, for getting a good response from consumers, your company needs to have a good reputation in the minds of people regarding the quality assurance in the products you offer.
Sponsoring a Charitable Activity
Sponsoring Charitable event
This is the best method to get your company into the spotlight. Sponsor an event for a charitable organization. The media never misses out on charitable events, which can prove to be a good advantage for promoting your product.
Free Merchandise
advertising products
Many companies take aid of this method of advertising, which includes distributing stuff, such as t-shirts, bags, etc., with the company's information printed on them.
Though receivers may consider these free goods as gifts, your products are being advertised widely, which may increase your business considerably.
Promoting a Product Via Contests
Public Contests
Holding a public competition is another good way of getting your products promoted. You can gift your products to the winners of these contests. Public attention can be gained and your services also can be made well-known.
These are few of the marketing promotion ideas, which you can utilize for promoting your products. After your product becomes widely known, it will in itself be a kind of promotional base for other products that are to be launched by your company.