Limitation of market and relatively less scope of geographical expansion are often considered to be the drawbacks of the retail industry. Following are some creative marketing ideas that can be used to increase the sales of a firm.
Since a personal contact with the customer is maintained, as a retailer, you can start using free texting services or emails to maintain contact with your customers. For example, if you own a general store, your customer can mail you the items he wants to purchase. You can respond with the total bill and later, deliver the products to the person's house.
Gifts and Bonus
You can also provide regular and loyal customers with creative festival gifts or bonus goods. The personal touch is the greatest gift that will make the customer more happy. Small actions such as a warm smile and descent and pleasant behavior by the entire staff tend to add a welcoming effect to the business.
Use all Media
Communicating with the help of all the possible media is the best thing to do. Advertising every scheme within the establishment helps a lot. This advertising is cheap as all you have to do is print and stick the advertisement in your own establishment.
Use the Web
The first thing that you can do is open accounts in all the social networking sites and maintain a contact with all the customers you know in person. In addition, start writing plenty of essays, tweets, and write-ups on the different products you sell.
You may also promote all your schemes in websites. Emphasize that you are an expert in the field you work and provide advice on all forums; ensure that you provide correct information. Listing your goods on websites will also help you to maximize your sale. You can also take a membership of a union of seller that operates through the web.
Use the Season
Learn to make the best use of the ongoing season. For example, if you own a music store, provide people with carol CDs during Christmas or even start your own recorded brand of music CDs with the help of local musicians.
Arrange for Events
You can arrange for some really good events; for instance, if you own a pub or restaurant, have bands perform at your place from time to time. You can also start up some auxiliary experiments within your own premises.
For example, if you have a general or grocery store, you can start cultivating vegetables in your own garden. All your regulars are bound to line up for something homemade.
Some other ideas about promoting your retail business include finding cheap wholesale line of goods, and conducting surveys regarding customer needs. If you have good contacts with the wholesale dealers, then you can start an ordering scheme, with the help of which, your customers will be able to order goods that are usually not available in your store.