Sales Training Games

Sales Training Games

This article provides information regarding different sales training games and their importance.
MarketingWit Staff
The sales department is one of the most important ones in all product manufacturing companies. It helps in getting revenues by fixing deals with clients and customers. Without this department, revenues and profits won't exist. Therefore, it becomes absolutely essential for sales executives to be very dedicated, efficient, and successful. Such executives are given targets in all companies, and they are expected to achieve them in the allotted time. While many of them succeed, some fail to meet their targets. These employees are trained by conducting seminars and workshops, where senior directors teach ways to increase sales. However, with the use of certain games, the employees will be able to enjoy themselves, and learn the fundamental concepts of sales in a more entertaining manner. Sales negotiation training will help you to learn many vital concepts in this field.

Importance

These games help to impart knowledge about the intricacies of sales. Handling sales is an art which can be acquired only by practice. It is necessary that the executives think of new and innovative strategies to sell their products, instead of sticking to the conventional techniques. If certain games are not organized, then their work will become fully mechanical, with no scope for learning new things. This will naturally not help in achieving their targets. The games which are given below, can allow the employees to think differently, and also help them to learn new marketing strategies along with entertaining themselves.

To Determine the Price
It's one of the most important factors which contributes in production of good sales. The executives always face a challenge of maintaining an equilibrium price of various goods and services. Activities consisting of price determination, would need participation of all executives at the same time. The managers should give a product with its operational and production costs, and ask the sales persons to decide its selling price. Each executive will consider factors, such as price quoted by competitor firms, affordability for customer, price at which good profit can be made, etc., to find out the selling price. These people should be allowed to refer to books to conduct research, and interview people in the industry, to arrive at an suitable conclusion. The person whose answer is very near to the ideal or model answer, is the game winner.

To Decide the Sale
Forecasting the correct sales is imperative for all business firms. It involves deciding how many units a company would be able to sell in a financial year. This game requires five to ten sales professionals, who will calculate future figures using the history, current market situation, and deep research. The one who arrives at the proper estimates in the least time will be the winner of this activity.

To Find the Customer
The sales process is incomplete, unless the company knows its target customer or clients. The executives are supposed to jot down potential clients, for a given product range. Also, ask the executives to give suggestions regarding the advertising and marketing strategies to convince such clients. People who come up with the best suggestions will be the winners.