Corporate branding is critical to the success of a company. An appealing business logo has become a necessity in today's competitive world. Everybody wants to be different and one of the keys is to have a unique branding strategy. It's here that a logo plays a vital role in building awareness amongst the customers.
A logo is the tangible identity of a company in the market. It is basically a combination of signs, letters, or symbols, which portray the image of a company. There are millions of logos across the world; however, only a few have become popular.
There are certain factors that make it successful, the most important being, that it should be legible and unique. The colors used should be suitable to the type of product or service. It should be short and simple, and at the same time cost-effective.
A good quality logo can save a lot of money, that you would have to otherwise spend on branding. It is imperative that even a small business should get one.
There comes the need for professional and talented designers who can produce customized corporate identity solutions, while keeping in mind the type of business that you are in and the image that you want to project.
The Internet is an excellent place to search for such services, as there are plenty of options available. All you have to do is to select a firm that fits your requirement and budget.
Tips to Choose a Logo Designer
Here are some tips that you should consider, before hiring such a designer for your business:
- Always ask for reference. Also, follow up with them to ensure that the services provided are authentic.
- If you do not have a clear picture in mind, as to how your logo should look, then check with the design firm, if they will provide options. Ideally, they should be providing recommendations on how it needs to look.
- Always demand for a schedule beforehand. You will also need to budget some time for the designers to incorporate the changes that you suggest.
- Look for reputed firms with large-scale operations so that you will get better expertise.
- Ensure that the designer does not use any clip art or existing templates for new assignments. Not only will you end up with a badly designed logo, which will not even be unique, you may even face trademark violation charges.
- Insist that the final copy is provided in an Adobe Illustrator or EPS file, which will allow you to scale your logo as and when required. JPEG and other bitmap formats will be of no use when you want to put up your logo on a large poster or a billboard.
- Verify that you will be the legal owner of the logo after it is finalized and that the design firm will not have any rights on it.
- Negotiate on the price and ensure that you are not being overcharged. Some of them offer packages that include the entire cost, including that of revision. Look on the Internet to get an idea about the basic cost, and you will know how far you can negotiate.
- If a reputed firm is not willing to negotiate on the price, you can ask them to provide some additional benefits like letterheads, business cards, or even a basic website, along with it.
Alison Hulett has rightly quoted - "The logo or trademark is without a doubt the ultimate 'branding' tool." Choose wisely and watch it propel your business forward.