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Social Media Marketing – Pros and Cons

Social media marketing has become one of the most important part of the marketing strategies for any business nowadays.
Oskar Mizgier Jul 17, 2019
However, social media being used for any purpose, comes with its own set of various pros as well as cons. While the pros help advance the marketing strategy, the cons can not be completely avoided.

Pros of Using Social Media

Find New Customers

This is one of the most important aspects - gaining new customers with social media is easy and even children know how to do it. Social media can be used as an additional communication channel, allowing you to build close relations with your potential customers who follow you.

Effective Information Flow

You can reach new customers within minutes - you only need to publish posts with pictures, prices and detailed information. Please do remember to link your website to your social profiles. You can show off your new service or product and get customer feedbacks for them.

Building Relationships

Social media makes it possible to care for your clients and improve customer experience. Customers can easily get in touch with you, ask questions or report issues regarding your service/product. You have the possibility to build credibility and to show professionalism.

Cons of Using Social Media

Reaching the Wrong People

It's not rocket science, but if you can gain good customers by social media, you can also get customers, you will not want to be part of your business community. Unsatisfied customers may use your profile to post negative statements about your company that may lead to losing few customers.

Social Media Costs a Lot of Time

Time is money and social media consumes a lot of time, but unfortunately it will not necessarily bring profits to you in proportion to the time you will be investing.

Use Social Media wisely

Social media is not the right place to make business directly. It is rather a pit stop between your website or local business and your customers. If you use this communication channel wisely, it can bring a lot of profit to your company.