Telemarketing is a technique, where a salesperson tries to sell and promote his products or services to potential customers over the telephone. It is one of the most powerful tools to expand a business. But due to its misuse, it has become quite unpopular in the recent times.
Nobody likes to be disturbed by telephone calls from a salesperson, especially when they are engaged in some important personal or professional work. In this regard, the United States has come up with the 'National Do Not Call Registry'. It is maintained by the Federal Trade Commission, and it contains the phone numbers of those people who do not like to be called by telemarketers.
But when used properly, this marketing strategy can be a boon for any business. There are a few strategies that can help you improve your telemarketing skills. By following these, you can use the telephone as a potent tool to reach out to the millions of customers.
Planning and Preparation
Planning and preparation is the key to achieve success in telemarketing. You need to determine your objectives, and plan accordingly. Prepare yourself for some frequently asked questions. The best way is to make a draft of the details to be communicated to the prospective customer, in order to achieve the desired objectives.
For effective communication, it is important to use appropriate words. Certain words like, 'you', or the name of your client can be very effective in grabbing his or her attention. The use of genteel and polite language can also play an important role in making a strong impact. A telemarketer should refrain from using impolite language even if the client reacts harshly.
You can come up with some attractive and unique features of the product you intend to sell, and communicate these to your client. This would make your product different from other similar products available in the market. The features and benefits of the product should be communicated from the point of view of the client. Try to refrain from explaining technical details to a non-technical customer. Communicating unnecessary details should also be avoided.
Try to make the conversation interesting to hold the attention of your client. Put forward some questions to your client, like whether he has used a similar product earlier and faced any problem with that. If he has, then explain how your product can offer a better deal. Thus, you can generate queries in the mind of the customer, which could be instrumental in arousing interest for your product.
Do not Mislead and Harass a Customer
If the client is not interested, then do not extend your conversation. Make sure that you do not disturb such indifferent clients by calling them in the future, as it would irritate them and ruin your reputation. Don't misguide your customers by cooking up imaginary or false stories about the product. You should also avoid forcing your product on a client. It is not always necessary to sell your product to every person you are calling up. Try to create an interest for your product, and this will help increase sales in the long run.
Avoid Unnecessary Conversation
To become a successful telemarketer, it is essential to build up a good rapport with the client. But this does not mean that one should indulge in unnecessary conversation, as at the end of the day, the customer would purchase your product if it has the desired quality. So, while speaking to the client, focus on the quality of your products and services.
Quality Product and Customer Care Service
Ensure the delivery of quality products to your clients. The responsibility of a telemarketer does not end with the sale of a product, as providing quality post-sale customer care services is equally important. The supply of quality products and good customer care services would prompt a client to carry out further business transactions with you.
To sum up, telephone is a mighty weapon to secure a booming business, but only when it is used properly. Follow a well-planned strategy, remain focused on the quality of your products and services, do not disturb people when they are engaged, and make the conversation simple and as captivating as possible. Hope these simple strategies would help you become a successful telemarketer.