There is a saying, "A picture is worth a 1,000 words". It is said that 95% of the information, gathered by us, is obtained through our eyes. It is not hard to arrive at the fact that man as a species, along with many others, is a visually inspired organism. The same fact is being used on the biggest information facility ever built by man, that is the Internet and videos are extensively used for marketing.
Nobody can deny the value of advertising as a marketing tool. The advertisements that are shown on the TV channels are effective in boosting sales figures. The same trick is being repeated over the Internet to reach the target audience and that too, at cheaper rates. Videos that are used to market the products of small businesses, give them an opportunity to compete with the big companies.
How do you post your videos on the Internet? Do you outsource the task to a video submission service, or access each website, that you are interested in, manually, to post the video, or use a software that does the task automatically? Here are the benefits of choosing the third option.
Video marketing involves making catchy videos for Internet users. However, posting these videos on the frequently visited video submission sites, such as the social bookmarking sites, big video sharing networks, podcast directories, blogs, and major article directories, is a mechanical and time-consuming task.
Video submission software programs, that are available in the market, are not only fully capable of automating this task, but they can speed up the process tremendously. A good video submission tool should allow you to submit your video content to as many as 30 video directories, by uploading it only once. This saves, literally, number of hours, which an individual would require for manual uploading.
In addition, these tools allow the users to tinker with their videos to make them more presentable and effective. By using interfaces provided by the submission software, you can edit your video to present essential information, add captions to bring the features of products to the notice of the viewers, and use picture slides to create a video.
Many of these submission tools let you optimize your video, so as to make it easy for the search engines to find it. A video, well-optimized, with meta tags, titles, and descriptions can easily bring it to the notice of search engines. A video, fulfilling the optimization criteria of the search engines, has a fat chance of ranking on the first page. This improves the chances of website visitors accessing the video. Isn't it exactly what a business using video marketing to boost the sales figures of a product wants?
If you are thinking of using one of these video editing and submission software programs, as an Internet marketing tool, then you have the choice of buying one or downloading it for free. Before you commit your resources to paid software, it will be worthwhile to ask around and know which is the best one in the market. If, for some reason, you have decided to hitch your hopes to a free tool, which you have decided to download, do so from a reputable shareware website.