Today, the field of advertising has undergone a sea of change in comparison to the early years of industrial revolution. Nowadays, advertising is carried out through various media like the TV, Internet, radio, newspapers, etc. With rise in the number of media, the advertising techniques and methods have also changed a lot.
What is Advertising?
Advertising is one of the different forms of communication which helps in selling products or services of a particular brand or a company. According to famous ad man Mr. Morris Hite, the best way to advertise is not the one that reaches out to masses, but that which takes into account the needs of local buyers.
Ways to Advertise
Advertising activity is carried out both online and offline. With the advent of Internet shopping, many firms have started targeting their potential customers online. Now let us understand the different methods of advertising used in today's world.
Here are the 10 different ways and methods to advertise. Here is a list of the different techniques used in advertising. The list contains methods that are used in both online and offline advertising. Some of the advertising techniques mentioned in this list are simple, yet highly effective in reaching out to buyers.
Personal Profiles on the Internet
Creating personal profiles on social networking sites like Linkedln, Facebook, etc., would help advertise the services or products efficiently.
Newspapers are still considered an effective medium to communicate to potential customers. Writing a press release should help in gaining free publicity. Newsletters circulated through newspapers are an effective medium even in today's world that's oriented towards digital media.
Comments in Web Postings
The comments section at the bottom of a web posting can be used effectively for advertising. If your comment gives some relevant information or data regarding the topic being discussed, readers would be interested in the expertise/advice that you provide. Links are generally inserted in such spaces to guide the reader (or the potential customer).
One can also use a 'Craigslist' for the purpose of advertising. Craigslist is a network of communities present on the Internet. This centralized network features classified advertisements for free.
Using the Car Window
Placing a poster on a car window is a simple, yet effective method of advertising a product or service. One can just paste the web address of his company website on the car window to reach out to people.
Free Directory Websites
Using free directory websites too helps in marketing products and services. There are many websites that people can make use of in marketing their services, thus reaching out to many people from all over the world.
The concept of shop windows could be implemented both online and in retail stores. A poster that advertises features of a service or product could be pasted on shop windows for gaining free publicity. Many websites provide users with an event page to advertise their products and services.
It requires you to write content that explains about business in a clear and effective manner. One needs to have command over the language in order to create content that is both informative and catchy.
You can attend various events, conferences and other public functions to talk to various types of people, and experts to advertise your product. This helps in promotion of your product and expanding your network.
Creating Reference Material
It is one of the best ways to advertise freely on the Internet. Creating reference material for the business websites helps increase the popularity of the website. It helps to advertise your business by simultaneously helping Internet users with some informative content.
These were a few of the effective techniques to advertise. One can use innovative ideas and skills in making his product or service more and more popular in the market.