It is very important that people know about your products and services if you want your business to succeed. To ensure that they know about it, you have to run advertising campaigns. Such campaigns tell people about your product, and they also convince them to buy it. The crucial point, which you should remember while creating an advertisement is that it should be able to garner the attention of your target customers. Getting attention will lead to better sales, which will eventually provide you with a better market share. There are numerous techniques that you can use for this purpose like online advertising, writing mails, TV, and newspaper advertising, etc. While most approaches will cost you a lot, there do exist certain ways to go for it free of cost. Following are some of the popular methods; the ones that are a mix of online, as well as offline approaches.
There has been a tremendous rise in the popularity of social networking sites over the last five years. Facebook alone has more than 1 billion active users. So you can imagine the exposure you will get by just having a profile on this site. It's the same story with Twitter. You can tweet or post an update on Facebook about all your new product launches and events taking place in your company. Another very important advantage of social networking websites is that you can get direct feedback from your consumers. You can also get to know what people think about a certain product that you are about to launch. This is currently the best technique used worldwide.
It will be much better if you could organize events yourself. But, since you are looking up methods of advertising without having to pay an extra penny, it is certain that you are on a tight budget. But, you can attend events organized by other people in your field. Events like conferences, exhibitions, etc., are constantly held by companies. Just attend them, make contacts, talk to other companies like you and you will get a lot of free publicity.
Put Up Ads in Free Classifieds
There are many free classifieds websites on the web. Craigslist is one of the best sites under this category. You can post the information of your product or service on this site for free. There are many users of this site, so you are bound to get some response. If you want to use a different one, just Google it and tons of options will come up. This is indeed one of the most effective techniques.
This is a kind of direct marketing that utilizes email as a means of communicating commercial messages to an audience. In its broadest sense, each mail sent to a potential or current customer could be considered e-mail marketing. This is another excellent free advertising idea. Just craft a nice short but informative email and send it out to your mailing list. You can build a mailing list by requesting people to visit your website and subscribe to your updates via email.
Get Current Clients to Refer You
If your service is good and pricing reasonable, your current customers will refer you anyway. So, focus on good service, and give out your business cards to all your customers and request them to refer you to other people if they have liked your product or service. This is called word-of-mouth publicity and is the best kind of advertising that you should consider.
Give Away Free Stuff
Special offers, freebies, discounts, and sales; people are nuts for them. Initially, you will have to adjust your pricing a bit and suffer marginal losses, but eventually, you will end up selling more products, which will compensate for your losses and more importantly, will give you a lot of publicity.
Thus, these are the various ways in which you can advertise your business free of cost. However, you should remember that it's also very important that you offer quality products and services to your customers for better prospects ahead, and never claim anything that is false in an ad.