It is very important that people know about your products and services if you want your business to succeed. To ensure that they know about it, you have to run advertising campaigns. Such campaigns tell people about your product, and they also convince them to buy it.
The crucial point, which you should remember while creating an advertisement is that it should be able to garner the attention of your target customers. Getting attention will lead to better sales, which will eventually provide you with a better market share.
There are numerous techniques that you can use for this purpose like online advertising, writing mails, TV, and newspaper advertising, etc. While most approaches will cost you a lot, there do exist certain ways to go for it free of cost. Following are some of the popular methods; the ones that are a mix of online, as well as offline approaches.
There has been a tremendous rise in the popularity of social networking sites over the last five years. Facebook alone has more than 1 billion active users. It's the same story with Twitter. You can tweet or post an update on Facebook about all your new product launches and events taking place in your company.
It will be much better if you could organize events yourself. But, since you are looking up methods of advertising without having to pay an extra penny, it is certain that you are on a tight budget. But, you can attend events organized by other people in your field.
Craigslist is one of the best sites under this category. You can post the information of your product or service on this site for free. There are many users of this site, so you are bound to get some response. If you want to use a different one, just Google it and tons of options will come up. This is indeed one of the most effective techniques.
In its broadest sense, each mail sent to a potential or current customer could be considered e-mail marketing. This is another excellent free advertising idea. Just craft a nice short but informative email and send it out to your mailing list. You can build a mailing list by requesting people to visit your website and subscribe to your updates via email.
Get Current Clients to Refer You
If your service is good and pricing reasonable, your current customers will refer you anyway.
Initially, you will have to adjust your pricing a bit and suffer marginal losses, but eventually, you will end up selling more products, which will compensate for your losses and more importantly, will give you a lot of publicity.
Thus, these are the various ways in which you can advertise your business free of cost. However, you should remember that it's also very important that you offer quality products and services to your customers for better prospects ahead, and never claim anything that is false in an ad.