What is a Target Audience

Learn What a Target Audience is and How to Identify the Same

In this article, we shall understand what a target audience is, and how to identify it.
Every product is made, designed and marketed to target a specific group of people, belonging to a particular age, sex, or income group. The target audience of a company is the group interested in purchasing and using its products. It would be the ultimate beneficiary of those products and will contribute greatly in increasing the total sales and profitability of the company. If a company targets the wrong audience, then it will never be able to meet its ambitious sales targets. So, first, knowing the needs and interests of the consumers is of prime importance for product manufacturing or marketing firms.

Identifying Your Target Audience

To identify your target audience, brainstorming is essential. Managers of all the departments need to come together and think of strategies that can attract suitable customers. Companies will be able to know their target customers better, by conducting surveys and interviewing their prospective clients personally. One method of demand forecasting is to take help of salesmen or sales agents who are close to the customers, to know about their interests and inclinations.

Depending on the findings, the product made by the company can be modified or changed to suit the needs of the customers perfectly. The companies which are engaged in manufacturing daily essentials have customers from all the age groups, whereas those producing items for adults will have a more limited user base. Identifying the target audience can help firms save a lot of money and time that can go waste if wrong products are introduced to the audience. You should also know how to attract your audience and prove the quality of your product to them, to beat your competitors.

How to Attract Your Target Audience

Offline Advertising
Newspaper and magazine advertising can be one of the best strategies to attract your target audience. These are the finest forms of print media, with a great reach among people and can certainly boost the popularity and overall sales of a product. Activities such as product sampling or promotional advertising can be used, to push a product in the market. Marketing tools such as billboard advertising, brochure and banner advertising can also be considered, depending on the territory you want to concentrate on.

Most effective of the offline efforts to reach target audience are TV commercials and telemarketing. One can use these tools to great effect by using creative minds to come up with effective advertisements, as well as demonstrative videos giving useful product information to the audience. Although radio advertising has lost some of its glamor to the TV and Internet, it is still a useful medium to cover huge territories at economical rates. Network marketing and direct mail marketing can also be effective to get more customers for the products introduced into the market.

Internet Advertising
Social media marketing and Internet advertising can be very effective to reach out to a lot of people at a given time. You can post advertisements of some of your popular products on famous sites on the Internet and watch your sales grow several times. Since people of all age groups are active on the Internet, email advertising and social networking are mighty useful in reaching out to your customers.

Conducting Seminars and Functions
For attracting your target audience, conducting seminars, where you will be demonstrating your products is a brilliant marketing and promotional idea. When your audience views your products closely, the chances of them being fully satisfied increase greatly. This will be beneficial for your commercial interests. Your preferred audience can get all their doubts and queries cleared in seminars which will help them know the specialty of your products, compared to other options on the market.

Though the above techniques can help you get customers initially, the quality of products and their utility for the common people will ultimately decide your success in the competitive market. So, think over these suggestions and make smart decisions.