Tap to Read ➤

Why a Logo is So Important for Your Company's Success!

Finnegan Pierson Sep 11, 2019
Branding is what companies use to market their product. It is the color schemes that they use on their letterhead. It is the novelty items that they use at trade shows. It is what they use on the header of their websites.
What makes a strong brand? A consistent logo applied to every application possible. Using a strong logo requires dedication in research, design, and execution. Whether you choose to undertake this task by yourself or hire a professional, this can be one of the most important decisions your company can make.

Hire a Service or DIY

There are three primary options that you have when you are getting ready to design your logo. The first is to design your logo yourself. There are many great tools such as an easy to use logo maker that you can find online. If you have some graphic design background, this will certainly be the most affordable option.
The second choice is to hire a freelancer to develop your design. There are sites available that you can submit your ideas, and then for a small fee, you can get several options presented to you and you can choose from the best design.
Finally, you can hire a professional firm to design your logo. They will go through an extensive branding process with you, and the whole consultation from start to finish can cost you thousands of dollars. However, the end result is more likely to achieve the end result and you will have all the necessary branding materials that you need to be successful.

Planning Your Logo

There are many things that you should think about when planning your logo. Remember, it is the eye catching face to your company - the one image above any other that your target audience will remember.
Who do you want to market to? What are their interests? What colors represent your company and what do the colors themselves represent and make a person feel? What typography will you use, if any? What kinds of style do you want- something comical, something elegant, or something simple or serious?
There are different types of styles and doing a little research ahead of time to get an idea of what your competitors may be doing- or not doing- may be your way to get ahead.

Designing Your Logo

Designing your logo takes time. Slapping together a circle with a couple of squiggles rarely work, but there are the lucky few that can get away with such a plan. Taking the time to write down the exact pantone and RGB tones of your colors is important also, because you will want to coordinate all other branding with the colors used in your logo.
Also, make sure your logo is available in all different formats and sizes. Having a logo that is clear is important. There are products that you can purchase that can help ensure that the dots per inch, or DPI, is correct, so that your image will not be blurry no matter the application.