Deciding to hire a digital marketing agency is a big step. Perhaps you need help setting up robust PPC campaigns or need overall marketing insight and direction. Either way, your business is ready to move to the next phase.
While it’s an exciting time, it’s also an important one. Hiring a digital marketing agency can alter the way you’re doing business and increase your ROI significantly. So, choosing the right agency to work with is paramount.
Before you make any decisions, there are key considerations you’ll want to take into account. This will ensure that you find the right partner for you. Keep reading for more tips on what a digital marketing agency is and what they can do for you.
What do Digital Marketing Agencies do?
Many agencies offer a variety of services around digital marketing. Their expertise is in online marketing, trends, and best practices, and designing cohesive strategies for their clients.
Here are a few things they can do for you:
- Generate sales or leads
- Grow organic traffic to your website
- Expand your brand reach
- Grow your social media platforms
Whatever you want done in the digital marketing world, you’ll likely find an agency that specializes in it.
Types of digital marketing agencies
There are several different types of digital marketing agencies. The one you choose will depend on your industry, budget, and overall marketing goals. While some offer a wide range of services, others provide more niche specializations, which sometimes works for smaller companies with unique offerings.
Here are a few different types of digital marketing agencies:
- SEO Companies – Specialize in SEO (Search Engine Optimization).
- Social Media Agency – Produce content and strategy for social media
- Full-Service Digital Marketing Agency- Offers a combination of services in house.
What questions to ask a prospective agency?
When choosing an agency, there are a few questions to ask to ensure you’ll have a great working relationship. Here are a few of the most common questions to ask potential digital agencies:
- How do you work with your clients?
- Can we have a team meeting that includes everyone that will be working on the account?
- How do you measure success on your campaigns?
- What is included in the contract?
- Can you share some case studies?
Getting the answers you want to these questions is a sign you’ll have a good working relationship with an agency. Since these are companies you’ll want on your side long term, making the right choice is essential.
Sometimes the proof is in the past. Each agency should share some case studies that showcase their work and how they got results.
These case studies should be varied in both industry and campaign type. You want to get a sense that they’re willing to take on any project, and they don’t only work in one niche. Unless, of course, you’re hiring for that specific niche.
Hiring a digital marketing agency is a lot of fun. You’ll be working closely with creative teams that love what they do and want your company to succeed. Once you find the right agency, you’ll be well on your way to marketing success.