In the digital marketing world, there are few things as important as SEO Content Marketing. Though they’re technically two different things, these marketing strategies work well together. When used correctly, they can level up your brand marketing.
If you’re working with a digital marketing company or running your own campaigns, understanding SEO (Search Engine Optimization) and content marketing are critical. So, let’s take a look at everything you need to know to run a successful SEO content marketing campaign.
What is content marketing?
Content marketing is a digital marketing strategy that involves creating unique and engaging content relevant to your brand or product. It’s more than just blog posts — content marketing can be everything from social media posts to white papers and long-form videos.
A great content strategy takes different forms of media and uses them to tell a story. Some pieces might focus on selling, while others might just be for brand loyalty.
Whatever the case, great content has value for your audience and gives them a reason to trust you.
What is SEO?
SEO is a digital marketing tactic that optimizes your website for organic search results on Google and other search engines.
When you type a search into Google, and your results pop up, SEO has a lot to do with that. The results are ranked by relevance, and Google decides whether you’re relevant or not based on how optimized your page is for that specific keyword.
Content isn’t the only way to build SEO. You can also use inbound links and customized website architecture.
What happens when you put them together?
Having a content strategy by itself is excellent. But there’s no guarantee that the content will get to your audience when they need it most.
That’s where SEO comes in.
If someone is searching for a digital marketing company on Google and your piece of content comes up, prompting them to reach out to your company — you’ve found someone right when they need you. That’s something that email and social media can’t always accomplish.
On the other hand, content is a great way to build your SEO by using blogs and content pieces to improve keyword search rankings.
They might be two different forms of digital marketing, but they work remarkably well together.
So, how do you make SEO Content?
Unfortunately, it’s not as simple as writing a blog and hoping for the best. There’s a significant amount of work that goes into it.
You have to research your target market and keywords to ensure you’re creating content around the right topics.
Then comes the challenging part — creating the content.
It needs to be compelling and engaging. Additionally, it needs to answer the needs of the user. And most importantly, you need to return to it, again and again, to keep it optimized.
SEO content marketing is a great way to grow your brand awareness and generate traffic to your site. Now that you know what it is, you can use these strategies in your next digital marketing campaign.