For many small businesses, there’s a lot of confusion around what an SEO marketing company does.
Search engine optimization (SEO) companies essentially help businesses gather leads and revenue from search engines. While that might seem like an easy task, there’s a lot that goes into SEO marketing that many small businesses aren’t aware of.
For companies and small businesses to build a brand presence online, working with an SEO company is their first step toward getting on the first page of Google search results.
What are the benefits of an SEO marketing company?
The biggest benefit is that they have experience. Your entire team will likely specialize in SEO and know all the tricks and trips of ranking on search engines. They can help you build a strategy to generate more organic traffic and even research other areas where your brand might make an impact.
As they help you grow your search engine rankings, they also have a say in what happens on your website. Their main goal is to make the keywords and quality of your website more attractive to search engines.
But more than that, they know how to measure results. And they can show you just how impactful those search results are in a few simple metrics.
What does SEO include?
Any SEO company is comprised of experts in various areas. From evaluation and site analysis to keyword research and content development, they’ll help you with an overarching strategy.
These companies are so popular with small businesses because of the time it takes to develop a successful campaign. It’s more than throwing a couple of ads up and hoping for the best. Extensive time and research goes into design, content, and of course, keywords.
How do you know if they’re a good company?
There are a few factors to consider when choosing an SEO marketing company. Primarily, your want to make sure they have a history of delivering results.
Ask for a few case studies and references from past clients. If possible, look at a month over month analytic report to see how well they performed.
What services do they offer? Does it include everything you need for a successful campaign? Ask them what goes into an SEO strategy and if they provide all the services necessary. Not every business needs a full content development team, but you might.
Tools and Best Practices
Are they using modern tools and adhering to best practices? The last thing you need is an antiquated SEO service that doesn’t take advantage of the tools designed to help you rank. Ask them what’s in their arsenal and what each tool helps with.
Do I need an SEO company?
That’s up to you. It’s all dependent on your bandwidth, budget, and personal knowledge of SEO marketing. If it’s something you’re confident you can take on, you should go for it!
However, there’s a reason that small businesses use SEO companies. It’s just easier.
Consider all your options and what your company goals are. If an SEO company makes sense, do your research and hire the best!