The best email marketing tactics can be applied whether you have a large or small business. While there are many digital marketing avenues these days, email marketing still offers the highest return on investment.
According to Forbes, there are 4 billion active email users you could potentially sell your products to each day.
Still, plenty of small businesses don’t know how to use email to the best of their ability. That’s why we put together these tactics that are easy to implement.
Focus On Your Subject Line
What inspires someone to open your email? The subject line. Start by taking the time to write an incredible subject line. Words power inspiration and entice users to click and open. When trying to sell, they’re your most powerful tool.
Get creative. Use emojis and A/B test different subjects. You’ll know when you hit on something that works.
Use Your Content to Drive Clicks
If you have leadership pieces published or are investing in great content articles, make sure to include those in your email campaigns. It not only speaks to your subject matter knowledge, but it allows your customers to get to know you.
From subject lines to send times, test every aspect of your email campaign to learn what works best. Testing allows you to experiment with different ideas and strategies until you find the magic that makes your users click.
When you know what works, you can continue to build and iterate on those successes. This will help improve your email strategy over time.
Use Your Learnings and Customize
All that testing amounts to nothing if you don’t use it. If you know what send times perform the best, use that knowledge to your advantage.
All the best email marketing campaigns use testing as a learning tool. You can read all the research in the world, but it’s not useful to you if it doesn’t apply to your customers.
Use Yor Customers’ Names — A lot
A name goes a long way. Whether it’s in the subject line or the email itself, using their first name is a great way to personalize an email.
If you know your customer, you’ll know how they talk and what makes them tick. Thoat insight can help you personalize emails even more. The more your customer feels “seen,” it’s more likely they’ll take the plunge and click.
Segment and Target Your List
Many small businesses blast their entire email list in one go. The best strategy is to segment your list based on engagement and send it to customers that are already warm to your content.
Segmenting means you’re not continually blasting the same people with emails when they don’t care. Not only does this keep your customers happy, but it keeps your deliverability healthy, so you ensure your emails continue to get opened.
The best email marketing strategies come down to two simple concepts — testing and personalization. The more you do both, the more likely you are to see higher ROI on your campaigns. Keep these tactics in mind the next time you start thinking about email marketing.