Getting into content marketing for your business is easier than you think. It starts by considering how to create WordPress blogs that really speak to your customers.
WordPress is one of the most popular blog hosting platforms, and depending on your server, it’s easy to add one to your website. While you might need a little bit of technical knowledge, you can pretty much get the blog up and running in under 15 minutes.
For some companies, even a small blog can be one reason traffic comes to their site each year. Whether you want to blog to share your knowledge or amplify your SEO rankings, there are a few things to be aware of as you start to create a WordPress blog.
Create WordPress Blog Topics
You might already know what you want to write about. But if you don’t, no big deal! Start doing some research around topics that make sense for both you and your business. How can you integrate your knowledge into what your business does and get people interested?
Here are some popular topics that have helped bloggers in the past:
- Parenthood
- Food and Recipes
- DIY
- Decor and Home Design
- Travel
- Budgeting
- Product Reviews
- Life Experience and Advice
As you can see, there is no shortage of topics to choose from. Find something you’re comfortable spending a lot of time writing about and choose it.
Choose a Domain or Connect to Your Website
Whether you’re creating a standalone blog or creating it as an addition to your website, it is important to give it a domain name. In many cases, this can be related to your business or just a quirky name that resonates with you.
Here are some key takeaways as you think about a blog domain:
- Make it easy to spell and type so it can be found easily
- It should also be easy to read and say so people don’t get confused when telling others about it
- The shorter, the better
- Stay away from anything that’s already trademarked or popular
- Try not to use any numbers or special symbols
Your name should be something intuitive to you, and that would make sense to your reader. Don’t think about it too much. Go with what feels natural.
Choose Your Blog Platform
WordPress is the most popular blog platform in the world. In fact, it powers more that 25% of the web. Why? Because it’s easy to get started and connect to any websites you might already have up and running.
WordPress comes with tons of “How To’s” and guides to get you started. So whether you’re confused about setting up themes or publishing a post, it’s easy to do. Honestly, it’s one of the more intuitive blogging options out there.
But the best part of WordPress is the opportunity to add plugins. They have over 42,000 free plugins that can set your site up for success. Most of them are just as easy to navigate as the platform itself.
So, if you’re on the fence about whether or not to create WordPress blog or another option, start with what you’d want to write. You’ll be surprised by how easy it is once you get started!
