Why is it so important to invest in marketing SEO services? According to Markle’s Q3 Marketing Report in 2018, Google is the number one search platform compared to Bing and Yahoo. All the more reason for businesses of any size to invest in SEO (Search Engine Optimization) services.
But small businesses often struggle with SEO marketing. After all, it takes some knowledge of keywords and how the Google search engine works to succeed. Investing in a service or even in educating yourself is worth it. And here’s why…
It Gets You In Front of People
Most people discover products and services based on where they rank in Google search results. For instance, you’re more likely to make a sale if you show up in the top results on the first page compared to anywhere on the second page.
Being more competitive in search results ensures traffic gets directed towards you rather than your competitors.
Did you know you can actually go down in rankings if Google picks up on the fact that you don’t have a mobile-friendly design? Over the last few years, websites have experienced 18% more traffic from smartphones than desktops.
Google knows when you have a responsive website and will push you up in the rankings. Knowing this information can better prepare you for SEO, and it’s a service that many SEO marketing services offer.
Google conducts over 3.5 billion searches each day. Can you imagine what being on the top of a page can do for your web traffic?
Web traffic is your first step in getting sales or conversions. So, by investing money in a marketing strategy that actually works, you can turn a profit. It’s one of the highest ROIs (Return On Investment) in the digital marketing industry.
SEO = Local Opportunities
A good SEO marketing service will understand how to position you in your local market. If you’re a small beauty salon, you don’t want to compete with the SEO of a multi-million dollar company like Massage Envy.
Instead, focus on rising the ranks in your local area. Knowing what keywords work best can help you put a plan in place that gets more people in the door.
It Pays Off Over Time
Truthfully, building your SEO presence takes time and a significant investment. It’s not something you can throw together and abandon. It can take up to six months for you to see a lift in traffic from SEO. So, don’t give up!
It’s important to remember that SEO even outperforms pay-per-click (PPC) campaigns when done correctly. It’s one of the many reasons, so many companies have shifted their focus from PPC to SEO.
Competitors Are Onto It
Most small business owners are learning about the power of SEO marketing. Especially when they have a business that relies heavily on local traffic. By not investing some time and energy in SEO, you’re losing out on an audience that might not discover you otherwise.
The best thing you can do for your business is invest in marketing SEO services, whether it’s paying a company or using some online platforms to amplify your web rankings. It’s one of the best digital marketing techniques to generate leads.