Digital marketing is an industry that changes daily. New technology and innovations mean you have to keep on top of trends to succeed. Taking a digital marketing course is a great way to grow your career and knowledge of the industry.
There are so many schools out there that offer courses. Many of them can be found online. So, how do you narrow down which digital marketing classes are worth taking? It takes a little bit of research and an understanding of which schools and learning platforms offer what you need.
How to Choose a Digital Marketing Course
If you’re looking for a class that helps you level up your knowledge, these are the online digital marketing courses to consider.
Market Motives Masters in Digital Marketing
Market Motives is considered one of the best online programs available. Since 2007, they’ve offered structured programs to help professionals gain more digital marketing training.
Their courses offer over 250+ hours of online learning content from the top professionals in Silicon Valley.
Here are some of the courses you’ll take at Market Motives:
- Content
- Social Media & Analytics
- Pay-Per-Click Marketing
- Conversion
- Mobile Optimization
- Search Engine Optimization
- Google Ads
Their courses are designed for all skill levels. Whether you’re a beginner or have been doing it for years, you can hop in and learn no matter your experience.
Coursera Digital Marketing Specialization
Coursera offers a 7-course online program that covers everything from analytics to social media. Not only does it cover the theory, but it helps you put the ideas into action.
This is an accelerated course that requires 32-40 hours of study over a four week period. While it’s is mostly for beginners, if you’re looking to refresh your skills, it’s a great place to start.
Wordstream PPC University
If your goal is to focus on PPC, you might want to check out Wordstream’s PPC University, designed to help professionals build stronger PPC and digital marketing skills.
The best part of PPC University is that it’s completely free. There are lessons for everyone, from beginners to advanced advertising professionals, so you can be sure you’re getting the knowledge you need. Beyond just the classes, the platform also options great extras like white papers and webinars.
Hubspot Academy Inbound Digital Marketing Course
Known as one of the pioneers of digital marketing, Hubspot has now grown to teach thousands of students how to navigate the complicated world of digital marketing. Even better? Their expansive courses are completely free.
You can take modules on a variety of topics, including:
- Lead optimization
- Blogging
- Creating landing pages
- Email marketing
After completing the program, you also get a fancy badge to showcase your hard work on LinkedIn.
Google Online Marketing Challenge
When it comes to digital marketing, why not learn from the best? Google’s Marketing Challenge offers courses in all aspects of digital marketing. It’s a course designed for beginners that covers everything, including:
- Search Engine Optimization
- Analytics
- Display Advertising
- Search Advertising
While learning, Google offers students $250 in AdWords money to put their courses into action. The highest performing campaign wins prizes, which is why it’s considered a challenge.
There are so many options for people that want to learn more about digital marketing. Some of them are even free!
If you’re ready to take on some new responsibilities at work or want to level up in your career, choose a digital marketing course and get ready to take on a new challenge.
