These days getting a digital marketing degree can put you ahead of your peers when it comes to job prospects. More universities and colleges are offering digital marketing as a major. Whether you’re looking at undergrad or going after a master’s in digital marketing, there are plenty of opportunities to invest in your education.
But what are the best schools for digital marketing degrees? What should you consider when it comes to your return on investment? With the digital marketing world-changing day by day and the marketing industry in a constant state of evolution, deciding to invest in a digital marketing education requires research.
Here’s how to choose the right school for your digital marketing degree.
Decide what area of digital marketing is for you
There are so many different areas of digital marketing you can study. Narrowing down what your interests are can determine if there’s a major that works for you. With so many programs, taking the time to look at them in-depth is important in determining your interest.
There are just a few names for some of the most popular digital marketing degrees currently available as to ranking:
- Digital Marketing and Design
- Digital Marketing Innovation in Marketing
- Mass Communications with a minor in Digital Strategy
- Marketing and Digital Media
- Integrated Marketing Communications
While it’s essential to look into each program and understand the area of study, some are more black and white than others. For instance, if you decide to study something like Marketing and Design, you can assume that you’ll also be learning about UX and UI design alongside digital marketing.
The Top Digital Marketing Programs
Not all digital marketing programs are created equal. Even with the degree being new, there are still some schools that stand out amongst the rest. Below is a list of some of the top programs and what they offer.
- Southern New Hampshire University – BS in Digital Marketing Degree
- Purdue University – BS in Business Administration: New Media/Internet Marketing
- University of Maryland Global Campus – Online Bachelors in Digital Marketing
- New England College of Business – Online Digital Marketing Degree
- Granite State College – Online Digita Marketing Degree
These programs are ranked highly, and most of them can be completed in less than a year while you continue working.
How will it help your career?
The bottom line is that it never hurts to have more education when competing for jobs. If you have a solid handle on the many aspects of digital marketing, you’re likely a step ahead of those who studied only traditional marketing.
However, most hiring managers and company HR departments don’t understand the difference between digital marketing and a traditional marketing degree. With a scan of your resume, they won’t quite understand the education and how it impacts your knowledge.
Still, if you care more about learning in general, this is a great way to get a well-rounded education in an industry where you have plenty of opportunities to grow. Digital marketing provides room for advancement and innovation in ways many industries don’t. You can rest assured that you’ll have room for growth whether you get your degree or not.
So, if you’re contemplating a digital marketing degree, make sure to do your research. Understand your reasoning behind wanting a degree and whether the financial investment will be worth it in terms of your career growth.