How do you know which email marketing companies are successful? There are key indicators of marketing campaigns that showcase their ability to generate engagement and data.
If you’re not a marketing guru, you may not be able to place what these are. But don’t fret! A little research and a keen eye will ensure you can identify the email marketing companies that are doing stellar work. And, if possible, learn from them.
Let’s take a look at the three pillars email marketing companies use to conduct successful marketing campaigns.
Email Marketing Companies Plan For Success
A marketing campaign is nothing without planning. That includes every step of the process, from ideation, copywriting, graphic design, to putting all the pieces together in an email.
Once that email is ready, the planning process still isn’t done. Next up, you send the test email, troubleshoot technology, and of course, get the final sign-off.
Only after several reviews is the email ready to go out into the world. Without each of these steps, there are many areas where an email marketing campaign can fail.
So, don’t forget. To PLAN a successful email campaign, you need:
- To plan out your email
- Design the template
- Get your coding done
- Test send to your team
- Review and approve!
Then you can move onto the next step.
Once the email is off, the analysis begins. On average, excellent email marketing companies and their teams spend 2.6 hours tracking analytics and understanding performance. Knowing what worked and what didn’t can help organizations determine what to change the next time around.
And usually, it’s not just about the analytics built into your email marketing platform. Third-party email analytic tools see 10% higher ROI on average. So, it’s about using the right tools.
To get the most out of their analytics, email marketing companies do a few things, including:
- Choosing the right tools
- Transforming insights into action items
- Using action items to develop a new strategy
Even if your email campaign performs incredibly well, there’s always room for improvement. Tracking your insights allows you to do things differently during the planning process, so your performance is positively impacted next time.
They Use Learned Data
All that analyzing isn’t just for performance. In fact, email data is typically shared with other marketing teams.
Why? Because there is a lot to be learned from email marketing data. It can help build customer profiles and improve the understanding of your customer. You know what they engage with and what they don’t. That’s powerful stuff.
But here’s the real juicy information when it comes to shared data.
- You learn where and how to spend your marketing dollars
- Your marketing talent can collaborate and build more impactful campaigns
- You can apply what works well in email campaigns across other digital marketing channels
Email marketing is where your most loyal consumers are. When they react, you know it’s working. That’s why many great email marketing companies use their data as the foundation of other marketing campaigns.
Armed with the knowledge of the best companies out there, you’re bound to succeed!