Starting an email marketing campaign requires strategic thinking and an understanding of what resonates with your audience. Sometimes, the best way to get a sense of what works is to look at the most successful email marketing examples.
We get so many newsletters in our inbox each day that we sometimes don’t notice the great ones. In other cases, we might be opening the best ones because they’re the ones that entice us to click. The next time you crack open an email, pay attention to why you did it or what inspired you to click through to their website. Until then, we’ve compiled a few email marketing examples that resonated with us to give you an idea of what to look for.
Email Marketing Examples That Work
What makes a good email marketing campaign? Some might say that’s a matter of opinion. But the best email marketing newsletters are successful for a reason, they:
- Include personalization that captures attention
- Have excellent CTAs (Call-To-Actions)
- Are optimized for desktop and mobile
- Were well designed
With those things in mind, let’s jump to the campaigns that made an impact on us.
There’s no doubt that BuzzFeed knows what it’s doing when it comes to content. The BuzzFeed Today newsletter always manages to make an impact.
They have great subject lines and preview texts, such as:
Subject: Get up! Get up Now!
Preview Text: It’s time to get out of bed, people.
Imagine that being the first thing you see in the morning? Chances are, you’re likely to click. But other than that, they use a mobile-optimized layout flush with beautiful images. In a world driven more by video and images, it’s important to make your point clear at first glance.
Uber radiates simplicity in all of their communications. Particularly those that land in users’ inboxes. They use simple image boxes, easy to understand CTAs, and skimmable messaging that encourages engagement.
They’ve also mastered the art of personalization. By sending you a map of your trip or promotion that directly speaks to how you use the app, they have an understanding of what their audience wants and needs.
Newer to the startup world, HeadSpace has already made an impact on the mental wellness space. The meditation app uses simple messaging, and short scroll reaches to get to the heart of what its readers want.
With fun images, a seamless CTA, and messages that resonate with users, HeadSpace has created a clear brand that knows how to message itself.
Who doesn’t love coffee? It’s even better when it shows up beautifully in your inbox. Starbucks members can create profiles, tap-up their cards, and join a loyalty program, all from their email campaigns.
It not only makes users feel welcome, but they use their marketing emails for practical purposes. When you know what your users do most, you can build it into your campaigns’ framework to ensure they engage with you.
Email marketing examples, both good and bad, can be pulled from your email inbox every day. But when you scroll across one that really gets your attention, it’s worth understanding why it worked for you. Take that knowledge and incorporate it into your next campaign!