Email marketing isn’t easy. But it’s even worse if you don’t have the right tools. That’s what makes email marketing platforms so crucial for small businesses.Â
But it can be difficult to choose the right one. It seems new email marketing platforms are popping up every day. For instance, Levitate, a North Carolina-based marketing platform, recently raised $6 million to expand its AI-powered software solution to options like MailChimp or Constant Contact.
The growing company is a prime example of how vital the right email marketing platform is. Whether you’re looking to send emails about promotions or building loyalty with your customers, there’s a platform out there that can help you achieve your goal.Â
Email Marketing Platforms and Your Business
Why is a little company like Levitate so popular? Because they tapped into what businesses want most.
The platform performs duel duties, serving as a marketing automation tool as well as a Customer Relationship Manager (CRM). They found a solution to a problem many small businesses were struggling with. But they’re not the only ones that have figured it out.
MailChimp got popular by making email marketing simple. The easy-to-use interface, simple analytics tracking, and customer database management are so seamless that you hardly even realize you’re working with a marketing tool.
These email marketing platforms allow you to get to know your customers by tracking their clicks, studying their open rates, and following them through to purchase. It’s an easy way to grow your business without having to spend a whole lot of money.
What Do Email Marketing Platforms Do?
There’s no simple answer to this question because they do so many things. Depending on the one you choose, it can come with a whole different set of tools and features. It all comes down to your goals.Â
Are you hoping to build a new pipeline of leads by capturing the audience that opts-in to your discount code? Or do you want to see how many customers click on your special offers? Maybe you want to organize your subscriber list into groups.
The most sought after features of email marketing platforms tend to be:
- A/B Testing
- Deliverability
- Analytics & Tracking
- Template Customization
- Social Media Integration
- eCommerce Integration
- Added Security
- Customer Service Support
Small businesses have different needs. Chances are you’ll need something different than the person next door. So, determining the right email marketing platform for you is a personal decision.
The Sign of an Exceptional Email Marketing Platform
The bottom line here is that Levitate got it right. What most people are after, even if they don’t know it, is a platform that functions more like a CRM. Small businesses want to engage with current and potential customers. They want that engagement to be tied to all of the other work they’re doing on social media or through paid advertising.
To do that, you need to be organized. You have to have the ability to set-up customized email lists, workflows, and delve into your analytics, so you know what’s working.
Email marketing platforms want to help you meet your goals. It’s all about choosing the right one.
