For many small businesses, finding the best email marketing services can make a world of difference in their marketing strategy.
The truth is email marketing isn’t just about sending emails. You need to ensure your emails are on time, stay on top of your subscriber list, and don’t get tossed into the dreaded spam folder.
That’s where email marketing services come in. They give you control of everything from templates to email automation and even subject line testing.
The Best Email Marketing Services
Beyond having an excellent reputation — the best email marketing services tend to offer the same comprehensive features and tools.
Knowing what those features are will help you narrow down your choices, and hopefully, pick the best service for your business.
Here are some of the top features email marketing services provide:
- A/B Testing
- Email Automation
- Survey & Poll Features
- Coupon Features
- Drip Campaign Options
- Easy-to-Use Drag and Drop Template Editors
- Exceptional Customer Service
Now that you know what you’re looking for, let’s see which companies have the most feature-rich offerings.
The Best Email Marketing Providers
Small businesses have their pick of affordable email marketing services. But if you’re wondering which ones stand out, we’ve picked the top three.
One of the most popular email marketing platforms, MailChimp has a simple interface and even offers a free service for up to 2000 contacts.
Though it’s limited compared to robust platforms like Drip or Constant Contact — it still comes with tons of tools for small businesses.
With MailChimp, you get:
- Integration with popular platforms like WordPress and Shopify
- Drag-and-drop email builders
- Email analytics
- Group segmenting
- Timezone control
- Affordable plans
Another excellent choice for beginning email marketers or small businesses is Constant Contact. Like MailChimp, it’s easy to use and comes with tons of features at an affordable price.
Their tiered offerings have a plan for every type of business, and tons of tools.
With Constant Contact, you get:
- Tracking and Reporting
- Facebook Ads integration
- eCommerce integration
- List segmentation
- Easy Email Templates
- List Management
Get Response is an option for any burgeoning business or solo entrepreneur. It was designed with the beginner in mind, so no matter your skill set, you’ll be able to use it.
If you’re looking for better marketing automation, Get Response is probably the tool for you.
With Get Response, you get:
- Drag and Drop Builder
- Contact Segmentation
- Landing Pages
- A/B Testing
- Unsubscribe tracking
- Integrations with CRM platforms
Each of these three services offers what most small businesses need to manage and use their email list. So, how do you pick the right one?
Determine the tools and features you need. Then, check each service to see which one offers the best value.
You can also ask a friend. Professional marketers have used multiple platforms, and they’ll give you their honest insight. Don’t be afraid to ask for it.
With the right insight, you’ll pick the tool that amplifies your business.