Small business owners might not understand what the Facebook Marketing API is. However, it’s a powerful tool that can get your brand in front of hundreds of thousands of people – if used correctly.
The first step to getting started with the Facebook marketing API is knowing what it is and how to use it. Let’s get started.
So, What Is Facebook Marketing API?
This API, created by Facebook for use on its advertising platform, is a way to create, modify, read, and delate ad campaigns, creatives, and more. These are typically the ads that you see on Facebook when you’re scrolling through your feed or that pop up on your Instagram stories.
They’re a great way to access a specific demographic that might be interested in your products or services.
There are over 6 million advertisers on the Facebook platform, and many of them are small businesses trying to make a name for themselves just like you.
What’s the benefit of Facebook Marketing?
Facebook Marketing is hyper-specific compared to many of the other platforms out there. You can choose targeted interests, demographics, locations, and so much more through the use of the API.
The tool itself isn’t used by all those 6 million advertisers, mostly because they think it’s too technical. But there are simple ways to get the API setup.
The API reveals over 1000’s of hidden interests most advertisers don’t see on the usual platform. Which means you can target your demographic down to the smallest detail.
Is it worth setting up the API?
First, you need to download the Facebook for Developers application. It’s available on both iOS and in the Apple Store. If you have the right instructions, it shouldn’t take you any time at all. It can usually be done in five simple steps. And if you’re interested in advertising, it’s worth it.
The regular Facebook Audience Insights tool, and even Google, are much more limited than the API. You can’t target as many interests, nor can you drill down to specifics.
What are some other benefits?
The Facebook API comes with a load of benefits.
Firstly, it integrates with tons of the most popular CRM’s so you can export details and analyze them with your own tools.
Secondly, it allows you to re-target your website visitors in hopes of getting them to return to make a purchase. It’s been proven that re-targeting can drive higher conversion rates, so this is a significant plus.
And lastly, you can choose the cost of impressions and how much you want to spend on an ad. It provides more control over your budget and will split it across a longer period. All this control is something you can’t get on platforms like Google or even on the regular Facebook marketing platform.
Any business can use the Facebook Marketing API at any point in its growth. While it’s not as simple as setting up a profile, it can be done in a few simple steps. And if you need the help of an engineer, it shouldn’t be too hard to find one that can set it up quickly.