There’s no doubt that Facebook is essential to any small business. But how do you create a successful feed? Understanding the key Facebook marketing tips will help you define a strategy that not only gets you noticed but grows your following.
In 2020, Facebook had 1.62 billion users visit daily. In the U.S., about 74% of people use the site daily. We’re talking massive growth as a digital marketing tool.
Facebook is essential. So, here’s what you need to know.
Create a Business Account
Setting up a Facebook account and posting personal photos does your business no good. You have to set up a business account to gain access to analytics, ad buys, and more.
For instance, your followers can click a call to action button with a business account and call you right from your account. Setting-up ads could become incredibly important as you start to grow both your marketing budget and your influence.
As soon as you get started, switch over to a business account.
Be Prepared with a Strategy
Before you get started, know what your goals are.
Do you want to increase awareness of your brand? Or maybe you’re trying to attract new leads? Whatever it is, define it, so you have a clear strategy in place before you make your first post.
Like any marketing tool, Facebook is only as good as your strategy. It’s not enough to post pretty photos and business updates and hope that gets you what you want.
Brand Your Profile
Your profile is a chance for you to tell the world what you’re all about. It’s the perfect place to convey your brand’s style and personality, so think about it strategically. Important things to include in your profile are:
- Your name or business name
- Photo and logo
- Website
- Business category
- Contact Information
- Easy Call-to-Action Buttons
- Brief summary of your business
Sure, a bio is short, but it’s impactful. Should someone come to your profile, it’s their first impression. So, make sure it’s a good one.
Spend Time on Content
Facebook feeds are all about content. While not everyone can invest in professional photographers or spend a massive amount of time publishing thought-provoking content, you need to put some time and effort into it.
Consider your feed the face of your business. It needs to visually tell your brand’s story and give your audience a sense of who you are and what you’re about.
Content that works for most small businesses include:
- Business updates, like promotions or sales
- Instructional videos
- Behind-the-scenes action
- Featured content from your customers or users
First, know what you want your brand to sound and look like. From there, choose content that fits into that vision.
Optimize
Once you start publishing content, you can begin to analyze the level of engagement on your posts. What types of content are getting the most likes, comments, and re-posts? Based on your findings, you can learn how to craft posts that will resonate better with your audience.
For your top performing posts, you can even consider “boosting” them with a little money. This will push your posts out to audiences beyond your network, resulting in increased brand exposure and potential follows.
Facebook can be a great boost for a small business. But it has to be done right. With these Facebook marketing tips, you’re bound to make an impact.
