• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Marketing Wit

Marketing Wit

  • Home
  • About
  • Contact

Grow Your Business With These Facebook Marketing Tips

You are here: Home / Social Media Marketing / Grow Your Business With These Facebook Marketing Tips

Like it? Share it!

  • Share
  • Tweet
  • LinkedIn
  • Email

There’s no doubt that Facebook is essential to any small business. But how do you create a successful feed? Understanding the key Facebook marketing tips will help you define a strategy that not only gets you noticed but grows your following.

In 2020, Facebook had 1.62 billion users visit daily. In the U.S., about 74% of people use the site daily. We’re talking massive growth as a digital marketing tool.

Would you like to write for us? Well, we're looking for good writers who want to spread the word. Get in touch with us and we'll talk...

Let's Work Together!

Facebook is essential. So, here’s what you need to know.

Create a Business Account

Setting up a Facebook account and posting personal photos does your business no good. You have to set up a business account to gain access to analytics, ad buys, and more. 

For instance, your followers can click a call to action button with a business account and call you right from your account. Setting-up ads could become incredibly important as you start to grow both your marketing budget and your influence.

As soon as you get started, switch over to a business account. 

Be Prepared with a Strategy

Before you get started, know what your goals are. 

Do you want to increase awareness of your brand? Or maybe you’re trying to attract new leads? Whatever it is, define it, so you have a clear strategy in place before you make your first post.

Like any marketing tool, Facebook is only as good as your strategy. It’s not enough to post pretty photos and business updates and hope that gets you what you want.

Brand Your Profile

Your profile is a chance for you to tell the world what you’re all about. It’s the perfect place to convey your brand’s style and personality, so think about it strategically. Important things to include in your profile are:

  • Your name or business name
  • Photo and logo
  • Website
  • Business category
  • Contact Information
  • Easy Call-to-Action Buttons
  • Brief summary of your business

Would you like to write for us? Well, we're looking for good writers who want to spread the word. Get in touch with us and we'll talk...

Let's Work Together!

Sure, a bio is short, but it’s impactful. Should someone come to your profile, it’s their first impression. So, make sure it’s a good one.

Spend Time on Content

Facebook feeds are all about content. While not everyone can invest in professional photographers or spend a massive amount of time publishing thought-provoking content, you need to put some time and effort into it.

Consider your feed the face of your business. It needs to visually tell your brand’s story and give your audience a sense of who you are and what you’re about.

Content that works for most small businesses include:

  • Business updates, like promotions or sales
  • Instructional videos
  • Behind-the-scenes action
  • Featured content from your customers or users

First, know what you want your brand to sound and look like. From there, choose content that fits into that vision.

Optimize

Once you start publishing content, you can begin to analyze the level of engagement on your posts. What types of content are getting the most likes, comments, and re-posts? Based on your findings, you can learn how to craft posts that will resonate better with your audience.

For your top performing posts, you can even consider “boosting” them with a little money. This will push your posts out to audiences beyond your network, resulting in increased brand exposure and potential follows.

Facebook can be a great boost for a small business. But it has to be done right. With these Facebook marketing tips, you’re bound to make an impact.

Related Posts

  • facebook-marketing-api
    What Is Facebook Marketing API and Is It Right For Your Business?

    Small business owners might not understand what the Facebook Marketing API is. However, it's a powerful tool that can get your brand in front of hundreds of thousands of people…

  • email-marketing
    The Small Business Guide to Powerful Email Marketing

    If you’re looking for a low-cost marketing strategy for your small business, you should consider email marketing. A 2018 study ranked email marketing as more effective than social media, SEO,…

  • Person shooting a video
    5 Video Marketing Tips During the Coronavirus Pandemic

    You may already know that video marketing has become an increasingly important trend in recent years. That's simply because studies routinely indicate consumers engage with video content to a substantial…

« Previous Post

Category iconSocial Media Marketing Tag iconcontent marketing,  instagram,  instagram tips,  social media

Get Updates Right to Your Inbox

Sign up to receive the latest and greatest articles from our site automatically each week (give or take)...right to your inbox.
Blog Updates

Exploring the website?

Our site includes quite a bit of content, so if you're having an issue finding what you're looking for, go on ahead and use that search feature there!

Footer

We hope you are enjoying MarketingWit! We provide informative and helpful articles about marketing that you can come back to again and again when you have questions or want to learn more!
  • Facebook
  • RSS

Copyright © Marketing Wit & Buzzle.com, Inc.
6789 Quail Hill Pkwy, Suite 211 Irvine CA 92603

  • Privacy Policy
  • Terms of Use
  • Contact Us
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsAccept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.