Your website traffic is important. It showcases your growth and helps you determine where your customers are coming from and how to attract them. But what do you do if you need to increase your website traffic?
There are a few areas to focus on if you’re ready to start increasing your web traffic. Firstly, you want to ensure that you attract quality traffic and focus on a demographic that fits your customer persona.
Let’s take a look at the key ways to increase website traffic for your business.
How to increase website traffic
There are a few different ways to increase your web traffic. All of them need to be considered when it comes to developing a digital marketing or SEO strategy. Let’s take a look at some of those methods.
- On-site SEO
- Off-site SEO (Link building, guest blogging)
- Email Marketing
- Retargeting Ads
- Content Marketing
- Social Media Marketing
All of these channels can help increase your traffic when done properly. Thinking through a strategy means taking a look at each component and ensuring they work together.
Now that you know the channels that can help you, you can start developing a better marketing strategy around traffic.
Content Marketing
For on-site SEO, content marketing can be a huge win. If you’re creating SEO-optimized content consistently, it will help you rank on search engines and generate more traffic to your website.
It’s important to mix things up when it comes to on-site content. Include things like video, long and short-form articles, listicles, infographics, and more.
Content is the perfect way to get creative and experiment with new ideas.
Keyword Targeting
Keyword targeting on-site is another great way to help with your traffic rankings. You want to focus on three different types of keywords.
- High-Intent Keywords
- Popular Keywords
- Long-tail Keywords
As you start diving into a keyword strategy, you want to make sure you include research for each one of these.
Using Social Media
Most companies are on some form of social media these days. From Instagram and Facebook to Pinterest and TikTok, there’s no shortage of ways to get in front of an audience for free.
While creating a viral campaign is the luck of the draw, it’s still important to have a presence. You want to make sure that your website is listed and you’re directing people back to your site as often as possible. Consider social just another way to get people to your website. And if you do it right, it’s free traffic!
Create Landing Pages
Ready to start a new promotion? Want to offer a discount? Creating a landing page helps get people into your funnel and eventually onto your website.
Many businesses use landing pages as a means to convert visitors into buyers. You can target your message specifically to a demographic and get them onto your most target product pages. More importantly, they keep the visitor focus on one call to action, taking away a lot of the noise that can prevent them from moving forward when on your site.
Increasing website traffic is a delicate balance. There are so many components that develop a cohesive strategy, and it takes time and dedication to make it work. Still, with these tips in mind, you’re well on your way to a rankings bump!
