The search for great Pay-Per-Click (PPC) services isn’t easy. PPC services have a significant impact on your marketing budget and the ability to generate good leads. But for small businesses, it’s not always smart to do it on your own, so they use PCC services.
If you’re in a market for a PPC service, there are a few things you’ll want to look at before making a decision. These tips will help you find an agency that meets your budget and goals.
What are PPC services?
A PPC service manages and oversees the ad spend on your PPC campaign. This might seem simple, but a lot of work goes into managing ad campaigns. It takes knowledge of different ad platforms, keyword research, and attention to detail to run a successful campaign.
For some small businesses, it’s too much to take on. So, they hire a PPC service to help develop a strategy and manage the ad campaigns.
What is a PPC service’s responsibility?
Depending on the company you go with, PPC management services can handle various aspects of your ad campaign. Below are a few different options you can choose from if you decide to work with one:
- Monitoring search terms – Creating reports and monitoring terms to ensure you’re strategy is always on track
- Keyword analysis – Researching keyword competition and developing a strategy for which keywords are best for your business
- Competitive analysis – Looking at your competition to determine how to compete against them
- A/B Testing – Testing different ads and copy to see what resonates most with your customers
This is a just glimpse into what a PPC service manages if you decide to hire them. But most agencies can provide even more services to help you with a well-thought campaign.
Hiring a PPC management service
If you’re debating whether you should hire an agency to handle your ad campaigns, there is a simple way to answer.
Firstly, do you have the knowledge and understanding of PPC ads and campaign management to do it yourself? If you do, you could save a whole lot of money handling everything from set-up to strategy to execution on your own.
However, when you don’t have the experience, it’s often better for your budget and time to hire an experienced agency. Google Ads might seem easy, but you can completely blow your budget in a few hours if you don’t know what you’re doing.
Plus, without the keyword knowledge, you’ll be walking blindly into a campaign.
The right PPC service for your business
Now that you know what PPC services are and how they can help you plan your next ad campaign, you can start researching how to find the best one to fit your business.
You’ll know you found the right company when they understand your industry, can showcase successful campaigns, and of course, are transparent and honest about what they could potentially accomplish.
Whatever you decide, having a PPC service manage your ad campaigns is never a bad idea. Especially if you have the money for a little extra help.