Pay Per Click (PPC) advertising takes the right tools and research. In fact, effective PPC management requires an understanding of campaigns and keywords. That’s what it takes to get a handle on your ROI.
A recent study shows that most businesses earn an estimated $8 for every $1 they spend through PPC advertising. That’s what makes it a lucrative marketing method that increases your ad clicks and revenue.
But how can you ensure that you’re managing your PPC campaigns correctly? There are a few essential resources that will help you.
Optimizing PPC Ads
It’s one thing to create your PPC ads, but you have to optimize them at the same time. To optimize your PPC management, you need to be regularly testing your ads and the keywords you’re using.
What does that mean? Hire a graphic designer so that you have quality ads. Research different copy and test it before throwing money at it. Furthermore, adjust your keywords when you see that they’re not performing well.
PPC is never about putting an ad up and letting it go. You have to be on top of your analytics and be ready to pivot quickly.
Here are some tools to help with PPC optimization.
Google’s Keyword Planner can help you research keywords in your industry and understand the landscape of ad buys. Use this planner to get an idea of where and what you should be budgeting for.
Want insight into the competition? This platform tracts your competitor’s performance to help you with your strategy. When you know what’s draining them and what’s proving successful, you can build on that strategy for your own campaign.
Know what your customers are searching for by using this free platform. There are a million different search options and each one of them will help you build the right campaign for you.
Optimizing your campaigns comes down to research and using tools that provide an at-a-glance look at the information. That way, you build what works.
A huge aspect of PPC management is tracking your conversion. There are a few tools that can help you figure out what’s working and what isn’t.
Facebook Pixel Helper
If you decide to venture onto Facebook ads, the Pixel helper will troubleshoot any issues you have with pixel implementation. Since this is how you track your successes, it’s important to ensure your pixel is set up and working correctly.
Google Tag Assistant
On the other hand, if you’re using Google Ads, the Tag Assistant will help you validate your codes so you know they’re set up properly.
PPC Management Resource for Websites
There are a few tools to consider using if you’re using PPC for your website. Here are just a few of the top ones:
- AdRoll – To retarget customers that have visited your site.
- Google Optimize 360 – Test your website content to see what you can change for higher conversion.
- Hotjar – Use heatmaps to figure out how users are using your website.
With great resources at your fingertips, PPC management can be easier than ever. Even if you’ve never done it before. Take your time to research and find out what tools work best for you.