The top digital marketing agencies all have one thing in common — they’ll help you convert leads into buyers.
How they do that, though, is the thing that most business owners don’t understand. After all, when you’re growing, you’re often trying to do everything on your own because you lack the budget to hire a top agency. That’s why knowing some of the secrets to their success can be a huge help.
If you’re wondering what you can learn from the top digital marketing agencies, look no further. We’ve compiled the 4 successful strategies every agency implements to help improve conversions.
They Identify Quality Traffic
It’s one thing to throw up your PPC campaign and hope for the best, but a digital agency actually knows where to find quality traffic.
That means the leads that come into your site are more likely to convert. Once a lead lands on your website, your social agency will have implemented on-site strategies that are more likely to convert that lead into a buyer. They do this through quality landing pages, pop-up ads, and other engagement pieces.
A digital agency understands that all the strategies in the world won’t convert leads if they don’t have a defined audience. Many of them spend the first few weeks working with you to develop a buyer persona.
A buyer persona helps them target the right audience, so they’re more likely to convert. This is a step many small businesses don’t take due to the time it takes to complete a persona, but it’s a key aspect of a great campaign. If you’re wondering how agencies start on the right foot almost every time, it’s their buyer personas.
Unlike your traditional advertising routes, such as billboards or newspaper placements, digital agencies know how affordable digital ads are. They spend time putting together your buyer persona to know exactly where to place an ad that will generate traffic, and hopefully, lead to conversions.
The bonus with digital ads is that you’re likely putting it in front of the right people once the audience is defined. That increases their likelihood to engage with the ad. It can’t be done through the traditional route when people are distracted by household tasks, mobile phones, or even driving.
Many digital agencies have recognized the power of mobile as an area for innovation. They see the data that shows more and more people are purchasing and browsing the web from their smartphones rather than a desktop computer. And what do they do with that data?
They build campaigns that are optimized with mobile-first. Every decision they make leading up to the launch of a campaign is tested via mobile to ensure that the workflow is seamless and the full experience is present. Many businesses miss this step completely.
In an increasingly mobile world, you must think of the mobile user even before the traditional desktop user.
The top digital marketing agencies want to create impactful content and drive users to engage with a brand. They do this through strategic thinking and collaboration. While it’s entirely possible to get great results by using their strategies for your own campaign, fully understanding the ins-and-outs of digital marketing is critical to success. Your best way to do that? Work with one of the top agencies.