If you’re looking for a low-cost marketing strategy for your small business, you should consider email marketing.
A 2018 study ranked email marketing as more effective than social media, SEO, and even affiliate marketing. It’s the perfect way to reach a large group of people who’ve opted into your messaging, all in one place.
But many small businesses aren’t sure how to make email marketing work for them. Sometimes, that just comes down to education.
What is Email Marketing?
Email marketing is a digital strategy that uses mass emails and customer relationship management to target specific customer lists.
Of adults that use the internet, 85% say email is part of their everyday life. That’s why email marketing is such an effective marketing strategy. While not everyone is using Google or scrolling through Instagram, almost everyone is checking email.
How to Use Email Marketing Effectively
Email campaigns allow marketers to get creative with their strategy and create low-cost messages that entice their customers. More than that, it’s an excellent way to track your customer journey and identify crucial segments or triggers that move them forward.
With so many tools and features, where should you start?
Consider implementing ideas that popular brands do, such as:
- Create emails that work on desktop and mobile
- Segmenting your send list, so every customer gets a message that matters to them
- Developing a better customer experience
- A/B testing effective subject lines
- Custom email coding to make your email stand apart
These are just a few of the innovative techniques big brands use in their email strategy.
Those high-level ideas are helpful, but there’s more to know about effective marketing.
Your email campaign would be nothing if the contacts on your list didn’t opt-in to get your communication.
There are several ways to get subscribers to opt-in. They include collecting emails:
- In exchange for deals and coupons
- For updates from the company
- To be added to an email newsletter
- For exclusive product releases or deals
- To get a free download
Once a customer opts-in, you’re good to go!
Develop Excellent Content
In order to have a great campaign, you must have great content.
That includes slick copywriting, a great design, and plenty of enticing offers. You want to make sure your call to action is strong enough and that you don’t let leads linger too long without communication.
The content you put in your email is just as important as sending the email itself.
Tracking Your Analytics
One great feature of email marketing is tracking your analytics.
Analytics give you insight into your customer’s behavior. You can keep track of clicks, email opens, and even hot spots that perform well.
This insight helps you customize your content so that it’s more relevant and enticing to your audience.
Email marketing helps you spread the word about specials, promotions, and releases. But don’t forget — the content is just as important as the email. Once you’re ready to move forward, the next step is to choose the right email marketing tools.