• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Marketing Wit

Marketing Wit

  • Home
  • About
  • Contact

What is Digital Marketing and How Can It Help Your Small Business Succeed?

You are here: Home / Digital Marketing / What is Digital Marketing and How Can It Help Your Small Business Succeed?

Like it? Share it!

  • Share
  • Tweet
  • LinkedIn
  • Email

Many small business owners struggle with digital marketing. Where do you start? How do you begin to acquire customers? And how do you create a cohesive strategy that helps you meet the KPIs of your business?

All of these questions and more pop up when it comes to digital marketing. Especially when you don’t know the industry’s ins and outs, so, let’s take a look at the digital marketing industry to understand how it impacts your business goals.

What is Digital Marketing?

Would you like to write for us? Well, we're looking for good writers who want to spread the word. Get in touch with us and we'll talk...

Let's Work Together!

Digital marketing is a marketing tactic specifically designed around online strategies like social media, paid search, email marketing, and more.

Almost all companies use some aspect of digital marketing in their business strategy now. It helps to get your message in front of a wide audience for a lot less money than traditional marketing.

Why does it work so well? You can find your audience right where they already are by analyzing data and analytics. Whether they’re scrolling through Instagram or posting videos to TikTok, you know their location, age, and interests.

What Does A Great Strategy Entail?

There is so much that goes into digital marketing that it can feel impossible to get a handle on it all. But here’s how to put it into the context of your life.

Say you go to a website to shop for shoes. While you’re there, you’re offered a 10% discount if you sign up with your email address. When you sign-up, the company emails you the discount, and you buy the shoes you’ve been eyeing.

After that, you see their promotions and deals popping up in your inbox and ads on your Facebook page. Maybe sometimes you even click into an email and buy a new pair of shoes.

That is a form of digital marketing.  You’ve just been hit with a few different types of strategies, including:

  • Email Marketing
  • Content Marketing
  • Remarketing
  • Paid Advertising

How does it benefit your business?

Now that you have an idea of everything that goes into digital marketing, maybe you’re wondering how it benefits your business. 

Would you like to write for us? Well, we're looking for good writers who want to spread the word. Get in touch with us and we'll talk...

Let's Work Together!

Small businesses don’t always have the budget or capacity to tackle traditional marketing. But with digital marketing, you can tie a few things together and market to a specific demographic that’s interested in your products or services. 

Having a strategy in place can help you:

  • Create awareness of your brand
  • Engage with your audience
  • Convert passive visitors into active buyers
  • Build loyalty with your followers and customers
  • Get your brand in front of new people.

To make this successful, you have to understand how the strategies work together. You can do that on your own or hire a digital marketing agency to help you.

How your small business can get ready for digital innovation

If you have the time to invest and the ability to learn, or if you already know digital marketing, it’s perfectly fine to do it on your own.

However, for many small businesses, it’s easier to hire an agency at first. They can get to the heart of your ROIs and come up with a strategy you can afford. They’ll walk you through the process and help educate you at the same time. This is a great way to get started until you feel confident in doing it on your own.

Related Posts

  • top-digital-marketing-agencies
    Secrets Only The Top Digital Marketing Agencies Know About

    The top digital marketing agencies all have one thing in common -- they'll help you convert leads into buyers. How they do that, though, is the thing that most business…

  • best-digital-marketing-agency
    Choosing the Best Digital Marketing Agency: What You Should Know

    There are so many marketing agencies that it's no surprise businesses are searching for the best digital marketing agency. How do you cut through the competition and get to the…

  • masters-in-digital-marketing
    The Best Way to Get A Masters In Digital Marketing

    Digital marketing is a significant aspect of the future of advertising. So, one way to get prepared to interview in the industry is by getting a masters in digital marketing.…

« Previous Post
Next Post »

Category iconDigital Marketing Tag icondigital advertising,  digital marketing programs,  digital marketing strategies,  digital marketing tactics,  small business,  small business marketing

Get Updates Right to Your Inbox

Sign up to receive the latest and greatest articles from our site automatically each week (give or take)...right to your inbox.
Blog Updates

Exploring the website?

Our site includes quite a bit of content, so if you're having an issue finding what you're looking for, go on ahead and use that search feature there!

Footer

We hope you are enjoying MarketingWit! We provide informative and helpful articles about marketing that you can come back to again and again when you have questions or want to learn more!
  • Facebook
  • RSS

Copyright © Marketing Wit & Buzzle.com, Inc.
6789 Quail Hill Pkwy, Suite 211 Irvine CA 92603

  • Privacy Policy
  • Terms of Use
  • Contact Us
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsAccept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.