No matter what business you’re in — email marketing services are essential.
Over the last few years, there’s been a lot of talk about the death of email marketing, but truthfully, it’s bigger than ever. It remains one of the top-performing (and most cost-effective) marketing options.
In fact, some studies show that when used to engage and nurture customers, email marketing can produce up to 4,400% in ROI. That means with the right strategy and implementation, you can receive a ROI of $42 for every $1 spent. That’s huge!
But before we review email marketing services, there’s still a lot to learn about email marketing and how it can help you meet your goals.
So, what is email marketing?
Email marketing is a marketing strategy and tactic that sends targeted email messages to consumers to alert them to new products and sales and helps to build a warm pipeline of leads.
Many companies use email marketing to increase sales, build loyalty, and alert customers of relevant information.
For those coming from the old-school marketing world, it’s similar to direct marketing. But email allows for your message to get delivered in record time.
How should you use email marketing?
It depends on your specific goals, but many brands cater their email marketing strategies to their customer preferences. Many people who opt in to email notifications want to stay informed of new products, sales, or company information. A recent study said that 28% of US-based consumers opt-in to email lists specifically to stay informed on what a brand or business is doing.
As you can see, email marketing strategies accomplish several goals for companies. But, you can’t do any of this without an email marketing service.
How does an email marketing service help?
An email marketing service is a platform that allows for list management and email automation at a high level. Examples of popular email marketing services include Mail Chimp and Constant Contact.
Like most email marketing services, they allow you to track your email analytics, develop custom lists and campaigns, understand your conversion rate and open rate, and in most cases, A/B test your messaging.
Here are just a few other things that email marketing services can help you accomplish:
- Customer Support
- Custom Layout Builders and Drag and Drop Templates
- Business Analytics
- Subscriber Management
- Marketing Automation
The great thing about email marketing services is how inexpensive they can be. They allow you to meet your marketing goals without breaking the bank.
Should you consider an email marketing service?
For most people, the answer is yes. The one you choose depends on your goals and the amount of control you want over your emails and customer journey.
While it’s possible to manage a list on your own — it’s time-consuming and opens the door for lots of mistakes. An email marketing service can help you avoid double sending or accidentally sending an email to someone unsubscribed.
When 94% of internet users are on an email platform, you know that you’re reaching your audience where they’re most likely to be. That’s why email marketing is so crucial for all types of businesses.