There’s no doubt that the recent pandemic has caused severe problems for many small businesses. It’s taught us all a lesson on how to prepare for a crisis and adjust our marketing appropriately. One of the biggest lessons we can learn is what an email marketing agency doesn’t want you to know.
As we’ve all put our lives on hold and shifted our marketing plans, we’re finally beginning to settle from the chaos. But if you’re still looking for opportunities to adjust your strategy, here’s what you can learn from some of the best digital marketing agencies around.
According to Jessica Wong of Valux, there are four significant areas to focus on outside email marketing. Let’s take a look.
Focus On BackLinks for SEO
Backlinks are hyperlinks posted on outside websites that direct to your site. They’re an essential aspect of boosting your search engine optimization and ranking on search engines like Google.
After a major crisis and a dip in traffic, you have to do everything you can to create more organic traffic. Fortunately, backlinks can be a great way to do that. Many major marketing agencies can help you find legitimate opportunities for backlinks.
Backlinks need to be on credible sites, and you need to trust where they’re placed. Otherwise, they can hurt your rankings. That’s why it’s essential to work with a company that knows how to place them. Otherwise, you can do significant damage to your online presence.
Pay Attention to Local Reviews and Marketing
As a small business, paying attention to your local reviews is a huge aspect of continuing to grow your business, especially after a crisis.
One of the keys to this is optimizing your Google listing. It will tell visitors what they need to know about your business, your hours, and the services you currently have available, especially as we go through different phases of reopening.
As more and more brick and mortar stores continue to close down, your online presence is more important than ever. Keep it updated and continue to encourage customers to give you reviews.
When you see a good or bad review, make it a point to interact with your customer. It shows you’re engaged even when people might not physically be in your store.
Make Your Content Visible
Right now, content is more critical than ever. Positioning your business and yourself as a subject matter expert can make all the difference.
Ensure that your content is visible and brand yourself as an expert. That will keep visitors that might not keep coming back to your physical store checking in with your online presence. You can use everything from written content to video content to showcase what is happening with your business. It’s a great way to keep loyal customers informed.
Email Marketing Agency Secrets to Email
Email marketing is one of the most affordable ways to get the word out about your business. Whether you’ve been doing it for years or just relied on it during the pandemic, now is the time to use it to the best of your ability. Keep your customers informed with attention-getting emails that let them know what’s happening.
Whatever your goal is, these are the secrets to success that an email marketing agency won’t tell you. Take the knowledge and run with it.