Email marketing templates are the backbone of your email campaign. In fact, for most small businesses, this is where they start.
A template allows you to shape your content and draw your reader’s eye exactly where you need it. It can increase or decrease your email engagement drastically, which means it’s way more important than most people might think.
A recent study showed that 80% of email recipients would delete an email if it doesn’t look good when they open it. That’s a huge loss for businesses that don’t invest enough time in design. So, here’s what you need to know.
Firstly, what is an email template?
If you’re using a dedicated email platform, chances are there are some built-in templates you can use for your emails. But to narrow it down, an email template is an HTML file that houses the look of the email itself.
The file ensures that your email looks good on multiple devices and across various campaigns. While companies with resources build custom templates, beginners and small businesses often use email templates.
They come in basic forms, including templates that automatically update and refresh content based on your API. That way, your consumers are constantly seeing a fresh view.
What are the benefits of a template?
They save you time
Since most marketers spend two hours on content and design (63% based on one study), a template can save a whole lot of hours. By already have a template designed, approved, and tested, all you have to do is put your fresh content into it.
Instead of spending time in design, you spend your time narrowing in on content, which is another essential aspect of any great email campaign.
Consistency is key
Especially for brands, consistency is a huge part of what keeps your readers clicking open and engaging. Having a brand that they recognized and look that makes sense will keep them coming back.
You can use your email template to build a brand, and for most small businesses, that’s a huge plus. They pay a huge amount of money to get consumers used to their brand design.
Personalization is everything
When 94% of businesses are aware that personalizing their message makes a difference, you know it matters. Templates make it possible to get personal, every time. You simply input your content, add your name tags, and send it off.
When your consumers believe that you’ve taken the time to address them personally, they’re more likely to interact with what you’re sending. And if that translates into a sale, then that’s what they call a successful marketing campaign.
How do you get started with email templates?
The first place to start is with your email marketing platform. Almost all of them make building customized templates a breeze. And if you haven’t already, they’ll be willing to guide you through the setup process and get you used to the templates.
These templates are drag and drop in many cases, which means you don’t need to know any HTML to get started.
So, what are you waiting for? Get your email marketing templates up and running today!
