If you’re looking for a platform that can amp up your digital marketing campaigns, consider going with Hubspot email marketing.
Hubspot is a tool that allows you to engage with your subscribers and keep them aware of existing promotions and ongoing offers. Furthermore, it gives you access to incredible analytics that can help you use critical thinking and concrete data to make marketing decisions.
There are so many choices for email marketing platforms on the web. But here are several things that Hubspot email marketing does well again and again.
Create Beautiful Marketing Emails
Hubspot has developed a fantastic drag and drop email builder that gives marketing teams the tools they need to create beautiful emails. It’s one thing to send out a bunch of text and hope for the best, but when you put time into the design, it’s much more likely to catch the eye of your customer.
With Hubspot, you can choose from existing templates or create your own. Add images, buttons, and configure your settings in a way that makes sense to you.
Make Space for Lead Magnets
The beauty of Hubspot is that they understand how to attract customers. They make it easy for you to put lead magnets in your email campaigns to make them more useful to your audience.
So, if you’re looking to include an eye-catching infographic or a checklist, you’ve got everything you need with Hubspot. And if you don’t have resources, they even provide great tips on repurposing your existing content.
They Check Every Box
When you’re looking for a platform that has everything you need, you’ll find it at Hubspot. Their services include everything from having a positive reputation with ESPs to built-in analytics and downloadable reports.
Marketing and growth teams can learn a lot from their email analytics. Not many platforms offer as much as Hubspot does when it comes to keeping track of what works and what doesn’t.
Flawless Email Segmenting
As a marketer, you often deal with huge lists. Those lists house customers and prospects that might not be alike. That means list segmentation is essential to launching a successful campaign.
After all, you want your marketing message to speak to your prospects and encourage them to engage. If you’re missing the mark with half your list, that’s a big deal.
Being able to segment larger email lists into smaller sets that are home to unique demographics means you can speak directly to that consumer. When they feel like you understand them, they’re much more likely to pay attention to what you’re saying. Plus, you lose a lot fewer subscribers when they don’t feel like they’re getting spammed with nonsense.
The benefits of email marketing are unparalleled. That’s why so many people continue to come back to it. When $38 for every dollar spent comes from email, it’s safe to say it’s worth your investment.
It’s not always easy to hit an email marketing message on the head. But with the right platform and a thorough strategy, you’re well on your path to success.