One glance at your email inbox, and you’ve got proof that email is alive and well. Small businesses all across the country are eager to get in on the action and start building email campaigns. One of the easiest ways for them to do that is with Shopify email marketing.
Shopify simplifies email marketing so that those without HTML knowledge or engineering talents can create flawless websites and emails. In particular, emails that reach their customers right when they need to hear the message most.
How do you take advantage of the platform? It’s as simple as signing up and getting started.
First, what is email marketing?
Email marketing is a strategy that uses sending emails to prospects or customers to alert them to promotions, product releases, and more.
It’s a form of digital marketing that requires everything from design to content creation and pitch-perfect messaging. In fact, it’s one of the most successful forms of digital marketing that companies can take advantage of, often offering the highest ROI per email delivery.
Email Marketing Platforms
With email marketing responsible for 42% of ROI success, it’s no surprise there are plenty of automation platforms to choose from. From Constant Contact to MailChimp, small businesses have their work cut out for them when choosing the best one.
It all comes down to knowing what you want to get out of your marketing strategy. If it’s flexible workflows or eCommerce options, it will influence which platform is right for you. But it doesn’t end there.
There are also integrations and ease of use that factor in your decision. Having that all in one platform can be beneficial for a small business doing everything on its own.
Why Choose Shopify?
If you’re already using Shopify for your eCommerce website, then you automatically know that the email platform is integrated. It’s one less thing to worry about, and the main reasons so many Shopify users gravitate to their platform.
But it also allows you to create, run, and track email campaigns all within the platform itself. This means you don’t have to switch from editing your site to editing an email if you don’t want to.
Use Your Domain
With Shopify, you can send emails using your domain name, and you don’t have to worry about setting up the tricky back end of things. Everything you’ve already created for your website, including your logo and brand colors, is right there for you to use in your email campaigns.
Since their email platform is highly customizable, you can make emails that look exactly the way you dreamed they would. Wrap your brand up in an aesthetic that fits your goals, and you’re good to go.
Like most other platforms, Shopify email also has analytics. They make it easy to determine if your campaign was a success by measuring click-through rates, email opens, and even how many people added an item to their cart.
For eCommerce businesses, what inspires people to shop and what doesn’t is a major plus. It’s a benefit to keeping your email business with Shopify.
For small businesses that rely on insight into what sells, Shopify email marketing simplifies the number of platforms they have to deal with. Plus, they make it super simple to keep everything in one easily accessible place.