Nostalgia marketing can be defined as a marketing strategy that banks upon the memories of the past, and increases potential consumers by connecting with target customers on an emotional basis. It also evokes a feeling of humbleness, simplicity, association, and loyalty. This MarketingWit post talks about this new emerging trend which many marketers are adopting.
“It is strange how we hold on to the pieces of the past while we wait for our futures.”
― Ally Condie, Matched
How about adding a tad bit of emotion to your advertisement? If yes, marketers are using nostalgia today, to bank upon the emotions of consumers. Admit it, we all go through that teeny moment of feeling emotional when we come across a product that we used in our childhood days. The old huge desktop computers are a reminder of our school days.
The Ads that are abuzz today are full of sentimental value. They whisk you away to the past, and add an appeal of the old rustic feeling, bringing back the happy memories of childhood. We all love to drool in the past that strongly brings back cherished memories. Your old school photographs, marriage, and family pictures, tend to make you feel nostalgic. Especially during the ’90s, things were much more simple, with less competition than today. Yes, we want gadgets with the latest technology, devices that are user-friendly, portable, and hassle-free. Yet, somewhere in our hearts, we do miss those products that definitely had a longer shelf life than today’s times, wherein most products now are ‘use and throw’. Even all the super tech games of today cannot reduce the charm and appeal of the game ‘Mario’. We emotionally bond with the product, see it evolve and change, yet, when we see the old advertisement, something strangely appeals to our heart. This sentiment is exactly exploited by nostalgic marketing, so as to increase the consumer base by charming and luring them into the past.
Banking on this new nostalgia trend, consumers get to resonate their inner child, and also capture human emotion.
Advantages and Disadvantages of Nostalgia Marketing
► ‘Retro’ and ‘Vintage’ is the new cool these days.
► It evokes a feeling of happy memories in your heart.
► Consumers are enticed to continue their brand loyalty following their long association with the brand.
► As we grow old, our need to reconnect with the past youthful life increases, and when any Ad campaign reminds us of any product that was popular during those times, it immediately impacts our minds as consumers, and entices us to buy it.
► The older the brand, higher is the chance of it having an emotional appeal. ‘Classic’ never goes out of fashion.
► A major disadvantage can be, when the marketing strategy fails to make an impact if the message is not appropriately delivered. Hence, this strategy is a huge risk, considering that it may fail to work.
► Also, if the past records of the company’s performance have not been up to the mark, this marketing tool will not work on the minds of the consumers.
► Over-dosage of emotional content might tick off some consumers, and instead of connecting with the brand, they might feel that the advertisement is overtly done, or fake.
Examples of Successful Nostalgia Marketing
The PS4 Ad shows how they progressed over the years, depicting how, with the change in technology, the teenage boys grew up and their tastes are reflected on their bedroom. Now, this emotionally-packed advertisement certainly left many viewers teary-eyed, as the PlayStation has been an integral part of the childhood days of many.
This cartoon channel made an extremely smart use of nostalgia marketing through their show ‘The ’90s Are All That’. This programming block debuted on July 25, 2011, and it shows the classic Nickelodeon shows of the 1990s. Now, that is a feast for us who would love to revisit some of our childhood days by watching the show. Viewers of the channel definitely increased through this smart move.
This popular clothing and accessories brand has been using the past to emotionally connect with the audience, and in 2012, they incorporated the 1990s’ hit band ‘Backstreet Boys’ in a bid to increase their target consumer base. A revival of the ’90s certainly evoked a positive response among consumers.
Microsoft’s Internet Explorer
“You grew up. So did we.” Now isn’t that an effective tagline? Microsoft simply took the viewers down memory lane to recollect how they developed over these years. Internet Explorer may have strong competitors today, but some time ago, we all have used it in our childhood. And bingo, the Ad did work wonders on the sentiments of consumers, enough to increase their sales.
A stylish restaurant menu board can be one of the first things to create an impression on your customer and lure him to your restaurant. The MarketingWit article below presents some cool restaurant board ideas.
Always keep the menu as attractive as possible, that is to say, use photographs of food items and drinks.
You may have seen various restaurants, cafes, pizzerias, etc., displaying images of their dishes on display boards for everyone to see. Some restaurants have the day’s special menu displayed outside or a gist of the foods available. Generally, the actual menu has an elaborate list of foods, but what catches a customer’s immediate attention is the board hung outside.
It is vital that these boards are presented in the best way possible to entice customers. A bland, dull display may go unnoticed and subsequently fail to get customer’s interested. The right mantra is to keep it simple yet chic. On that note, some unique restaurant menu board designs are enlisted in the paragraphs below.
Regular Menu Boards
Most simple menu boards consist of a large rectangular structure that displays images of popular dishes and a simple list of the foods served. The menu template is almost predictable – with rectangular strips containing the name of the dish or food, a brief description about the dish and price list underneath. Some popular designs are as shown below.
You can experiment with different color combinations and faded backgrounds. This is decent enough, and convenient to display everything that is available. But it is not a sure-fire way to attract customers, which is why restaurants present a smaller menu board with the day’s special items or the restaurant’s specialty, or some of the signature dishes, on a smaller display board. This is experimented with, quite often, and owners have come up with newer and innovative methods of menu boards.
Chalkboard ideas for restaurant menus are more common than you think, but you need to come up with creative ideas rather than the plain write-with-chalk-on-the-board. Embed the board in a wooden frame, use different colors, and pictures of food items to display what you sell. Another idea would be to use bulletin board ideas for the interiors of the restaurants. Some ideas on these lines are given below.
Despite a simple menu, the picture of the female chef and the burger adds to the beauty of the board.
Using wooden cookware and decorating the blackboard with a wooden frame is a unique idea, and lends a different charm.
Using bulletin boards is a fairly common idea. Restaurant owners can pin attractive pictures of the food items with their names in a list; this idea is subtle and provides clarity.
Using a semi-circular arc with a rectangular frame is also a common yet widely-used theme. The forte/specialty of the restaurant can be highlighted within the arc, and the dishes can be listed one below the other.
Speaking of boards, colorful menu boards are in vogue. The picture above depicts menu boards outside a cafe that specializes in cakes, cookies, and the like, and the three boards capture their essence perfectly. Colorful and vibrant, with the right food posters, these boards look just fabulous.
A simple banner can be hung inside the restaurant that gives a gist of the menu. The USP of this place is cakes, and the cupcakes in the picture say it all, the names of the dishes adding to the appeal.
More of scroll than a banner, this theme can be used as per the dishes served. In this case, it has been used by a coffee shop. The rough parchment look and the coffee icons lend a vintage charm.
Having been used for quite a while now, this idea is still considered relatively new. A glass frame on a wooden board looks rich and sophisticated, and is enterprising enough gain customer attention.
A rustic theme is one of the best for restaurants. Using wood not only gives the boards a classic ancient look, but is versatile and can be experimented with. Some interesting ideas are enlisted below.
With the photograph of the pizza encrusted in a wheel-like shape, the tablecloth design and the wooden background transport you to the authentic pizzerias of Naples.
A rustic theme works best for pubs and bars as it adds a vintage charm.
Wooden backgrounds work perfectly for grilled menus and barbecued items. The texture gives you a feel of wood fire and authentic gas ovens, and the smoked aroma―a perfect setting.
Having a wooden clipboard over another wooden background with different shades is also a good idea. It gives the impression of a waiter actually noting down your order.
Different textures and colors can be used for rustic banners. The ones above can be used by restaurants or cafes that specialize in separate food items, or a particular food item with variations.
A plain whiteboard is a classic idea. It adds a regal touch and the checkered tablecloth provides a homely, picnic atmosphere.
Speaking of wood, colored display boards can be used, like the ones shown above that specialize in different food items.
Unique Design Ideas
Using cookware always works best. And, using a chopping board is a lovely idea that conveys a homely, comfortable atmosphere.
Colors need to be blended well to suit the cuisine. Even though the above design is fairly common, the use of different colors makes it unique.
This is a classic example of colors with sophistication. The zig-zag pattern on a sober background is one of the unique themes many restaurants are employing successfully in recent times.
How about using the color gold? Rich and royal, it blends effectively with the menu.
Inscribing the menu on a plate with a golden ribbon is most certainly vibrant and cool.
The use of shell motifs and ladles along with the blue waters gives such a lovely feel, you cannot wait to taste the food!
Thinking of innovate and unique display boards can seem a bit tricky, but incorporating your USP with a creativity is sure to give you ideas that seem more and more innovative and out-of-the-box. Entertain your customers with the most attractive restaurant boards!
A brand name is the identity of a brand and is essential for advertising and marketing purposes. There are hundreds of brands in the market today, and all of them are fighting to move ahead in the business. We all know which brands cater to which sector, but do we know how they thought of the particular names? Read on for the interesting stories behind some famous brand names.
Some Serious Business!
We all are familiar with the big brand name FedEx. In the initial days, the company was close to success but was short on cash. It had only last $5,000 and a bill due in 2 days. The CEO and founder Fred Smith was smart and would never give up. He took the whole amount and went to Las Vegas. He played blackjack for the weekend and returned with more than $30,000. He could pay the bills and save his company from fading away.
Every brand has to fight its own struggle in establishing itself in the market and maintaining its brand value. But, it’s a bigger struggle to come up with a brand name. It is something that stays forever with the company. So, it should be perfect. And that makes it worth a lot of thought!
While some companies are named after their owners, there are others that are given off-beat names. Absolutely. Take Apple or BlackBerry for example. The world knew them as fruits before they became brand names. Or take Pepsi or Google for instance. Were they even words before they became names of such famous companies? Well, there are some fascinating stories behind how these brands got their names. Here, we look at some famous ones and how interestingly their names were derived.
Interesting Stories of Brand Names
In an interview with Sir Isaacson, Steve Jobs said that he was on a fruitarian diet and was coming home from an apple farm, when he thought this name was fun and not intimidating. Another story says that Jobs wanted to pay a tribute to the music label, Apple Records for the Beatles. Some also say that he wanted the name to be before Atari in a phone book. We may never know the real story, but that doesn’t matter now.
The company was first named ‘Cadabra’, but the founder, Jeff Bezos, thought it sounded like cadaver so he changed it. He wanted a name starting from “A” because it would be on the top always. Also, he related to the Amazon river as the longest and exotic. He wanted his company to be the same, which is why he shifted to the name Amazon.
This name was coined by a marketing company just because the buttons looked like blackberry seeds. Plus, the first phones were black in color.
The site was actually named “Googol”, which meant the number represented by 1 followed by 100 zeros. A story says that the founders Sergey Brin and Larry Page got a check of this amount from an investor, and they decided to name the company as Googol. But while registering the domain name, the word Google was written. And that’s how it became their company’s name. Interesting!
The founders Jack Smith and Sabeer Bhatia were searching for a name ending with ‘mail’. They decided on Hotmail because it also had the letters HTML, the language used to create web pages.
The name Hewlett-Packard was named after its founders, Bill Hewlett and Dave Packard. The only problem was to decide whose name would come first, so they just tossed a coin and we all know who won the toss.
IKEA was named after the first letters of the founder and the Swedish village he belonged to. His name is Ingvar Kamprad and he grew up in Elmtaryd Agunnaryd.
This name is an abbreviation of the Danish words leg godt, which means ‘play well’. Apart from that, the word Lego also means “I put together” in Latin, which was not considered by the company while naming it.
This website was named as “Jerry and David’s guide to the World Wide Web”, which were the first names of the founders. The term yahoo was selected because it was a slang meaning rude and unrefined. Another theory explains that it may be a combination of “Yet Another Hierarchically Organized Oracle”.
Talk about randomness here. This name was taken from the stream Adobe Creek because it ran behind the house of the founder John Warnock.
All the board members thought of names like “jitter, status, twitch” which would be associated with instant messaging. But, they found the meaning of twitter which said “short burst of inconsequential information, and chirps from birds”. This name was pleasing and hence, was finalized.
The name is a translation of the name of the founder “Shojiro Ishibashi”. That literally translates to “bridge of stone” but then the ‘of’ was removed.
The brand was named after the coca leaves and kola nuts which were used to flavor the drink. The K was changed to C because the founder thought it looked nicer.
The company was founded by Henry W. and Richard Bloch so the name is quite clear. But, why block instead of bloch? It seems that the founders didn’t want any mispronunciations so they changed it.
It was named after the digestive enzyme “pepsin”. They wanted to promote the brand as a drink that helps digestion.
This name came from the Latin word sonus, which means sound. Also, “sonny” was a slang word which was used to refer to a smart youngster. Thus, the name came into existence.
Toyoda (the former name) had arranged a competition for drawing the logo. The winner had written “Toyota” which was much appreciated. Also, the name rhymed with the name of the founder “Toyoda”. While getting it drawn, Toyota took only eight strokes of brush while it took 10 for Toyoda. 8 is considered as a lucky number by the Japanese. Considering all the advantages, it was finally named as we know it now.
It was simply named after the character in Herman Melville’s novel, Moby Dick. Founders thought that it gave a feeling of romance of the high seas and the tradition of the early coffee traders, who traveled through the seas.
The company was known as “U-Tote’m” before 1946. The name was later changed because of the new working hours of the company. They were open from 7.00 am to 11.00 pm which reflects in their name.
We all mistake it for “Life’s good”. That is the tagline but not the meaning or the history of this name. It is a combination of two words, Lucky Goldstar, which was the former name of the company.
It is really interesting how these names were given to big brands. If not for the companies that adopted them, these words would have meant nothing, or perhaps, meant something else.
Just like ads related to your previous searches pop up while net surfing, Google with its new idea, Google TV ads, intends to make ads on TV more viewer oriented. Read along to find out more.
Try Till You Succeed
This was definitely a motto for Google TV ads as a prior attempt to launch this idea folded in the year 2012.
Is it just us or every time you see a bucket scrumptiously good juicy fried chicken on TV you instantly develop the hankering of biting into a bucket of it? Whatever the case may be, we blame the power of some shamelessly good advertising for it.
Advertising is a type of market communication that is used to woo the audience to take up or continue an action in return for some commercial benefit. Advertisers try to increase the consumption of the commodity they’re selling by creating a brand name for the product.
Early forms advertising include oral advertising, calligraphic signboards, and paintings. As the modern age of technology dawned upon us, the field of advertising underwent a series of transitions from radios to television to the internet.
Google revolutionized the field of advertising when it came up with the concept of web ads, where the advertisers would have to pay only for the views the ad got. Taking this concept to the next level, Google has developed a similar concept for television ads.
What are Google TV Ads?
Google intends to make your television experience much like your web browsing session, where the viewer will get to see ads that are targeted specifically towards him/her. Here, the ads displayed on your television would be based on certain criteria.
It’ll take into account the viewer’s geographical location along with program, along with which it is being aired just like the traditional method. What makes Google TV ads unique and more viewer-specific is the fact that it takes into account the viewer’s viewing history.
Google intends to use Google Fiber, its broadband internet and cable television service, to launch this idea. The user of this service in Kansas City, are the guinea pigs of the first test run.
How Would Google TV Ads Work?
With Google TV ads, Google and advertisers would have access to the viewing history of the viewer. These ads will be shown during the existing breaks along with national ads on live TV and DVR recorded programs. Google claims that these ads will be shown in real-time and will be in accordance to the above-mentioned criteria.
Using the data on the set-top boxes, it could determine what ads are to be shown. In addition, the advertisers would know exactly how many times their ad is being view in a household. Google also claims that the advertisers could limit the number of times their ad is being viewed to prevent the viewer from getting irritated by it. What makes it even better for the advertisers is that they only need to pay for the ads being viewed and can thus save loads of money they spend on advertising.
Even while watching a DVR recorded program, Google promises to stream in fresh ads that would be more relevant to the viewer’s experience. Although the viewer may not be able to opt out of Google TV ads, Google provides an option to disable ads by viewing history.
What are the Roadblocks for Google TV Ads?
A major concern about this idea is that of privacy of the viewer. As what the “viewing history” of the viewer means is still unclear, and what does it mean to opt out, is not well explained.
Other cable companies might not be very keen to incorporate this service if and when it is available to them as it may significantly reduce the revenue generated by the advertisers.
Targeted advertising might be an old trick from the web, but with all the privacy concerns raised whether or not this idea will be welcomed with open arms, only time will tell.
Intensive distribution is a kind of marketing strategy that focuses on maximizing product availability. This MarketingWit post highlights the advantages and disadvantages of intensive distribution.
Most Common Example
Companies manufacturing fast-moving consumer goods (FMCGs) use a heavy intensive distribution strategy. The goods include over-the-counter medication, toiletries, chocolates, soft drinks, toys, etc.
When a company/business manufactures a product, it adopts various methods and techniques to make the product easily available to the consumer. One such marketing technique is distribution. Without a well-laid distribution plan, no product or service reaches the desired customer. To make the product available to the target audience, companies use distribution channels. While selecting the right distribution channel, marketers use distribution strategies, which are heavily influenced by the structure of the market and the company’s resources.
There are three main types of distribution strategies―intensive, selective, and exclusive strategies. The paragraphs below will explain the characteristics of the intensive distribution strategy along with its pros and cons.
What is Intensive Distribution?
- Intensive distribution strategy concentrates on making the product available everywhere, at any time.
- The company employs as many market outlets as possible to sell its products.
- It uses all the distribution channels available and covers a majority of the market.
- The products sold are generally used on a daily basis, and those which do not require an extensive brand awareness.
- The product is marketed in such a way that consumers are likely to encounter the product at every possible place. They are likely to find the product at the supermarket, gas station, pharmacy, etc.
- The intention is to make the product available in abundance, distribute the product over a vast geographical area in many retail locations, and make sure that consumers are never deprived of the product.
- The image that such products have are ‘easily available, not elusive’. To employ an intensive strategy or not largely depends on the type of product, resources, customer demand, use, and marketing funds.
- This strategy has certain pros and cons, depending on which the manufacturer decides if he wants to pursue this strategy or not.
- Since the products are available everywhere (practically), consumers are aware of the same.
- They know the product well enough and trust the company (depending on the marketing tactics and success of the product, of course).
- The main aim of the manufacturer is to improve the recognition of the product in the market.
- The product gains even more popularity through commercials, newspaper ads, and word-of-mouth publicity.
Increased Sales and Earnings
- FMCGs and similar products are frequently used; therefore they are produced in a huge amount.
- The products are distributed via many retail outlets, and since they are regularly used, they are sold rather quickly too. Thus, making sufficient money.
- You may have experienced this yourself―you may have gone to the supermarket to buy something and found that it is out of stock. The same product may be available at another discount store or the gas station. Thus, ultimately, the company benefits through the high availability of goods.
- Intensive distribution helps increase marketing efficiency.
- As a manufacturer, you are aware of how much and where the product is being used, you know exactly how to change your marketing technique to make a profit.
- You may have seen commercials where a toothpaste brand offers 25% extra at the same price. Or, perhaps a free product is offered on the purchase of another product, etc.
- When you know the demand for your product, you can devise ways to control the marketing campaign.
- Impulsive purchase may act as a double-edged sword.
- The fact is, since goods that use impulsive strategy are used regularly, the public does not give a lot of thought to what is being purchased and why.
- Most of the shopping is impulsive. If they do not like one brand, they will easily switch to the other.
- With efficient advertising, products may gain the customers’ loyalty. More often than not, the same products are used by the customers; in general, the product is so easily available that they may try a new brand for a change, but prefer buying the old one and stick to their preferences.
Huge Customer Recognition
- Frequently-used and readily-available products gain widespread consumer attention.
- After all, this is what the objective of intensive distribution strategy is―to make the product easily available such that the consumer encounters the name wherever he goes.
- Over a period, the product becomes an important part of the consumer’s life, and irrespective of whether he uses a brand or not, billboards and print ads help make brand recall of the product.
- Despite the fact that the huge number of products are likely to result in huge revenue, manufacturers face the problem of varying sales.
- The sale of goods changes as per the retail outlets―some outlets may sell a lot, while some may have a comparatively lesser sale.
- When an outlet has lesser than expected sales, some products may remain unsold; however, the cost of production and distribution will not change.
- Thus, the company will have to put up with the distribution costs to multiple locations despite low sales, resulting in a loss of capital.
Difficulty in Managing Retailers
- The number of retail locations is spread over a large area, and sometimes, it becomes difficult to manage such a huge number of retail outlets.
- There are times when the manufacturer may not even be aware of some retail outlets that may be located in far-off areas, perhaps in the outskirts or suburbs.
Dependence on the Middleman
- Intensive distribution follows all the distribution channels―producer-consumer, producer-wholesaler-consumer, and producer-wholesaler-retailer-consumer.
- This strategy uses so many retailers that the use of an agent/go-between becomes inevitable.
- Distribution to the retailer is handled by the agent, and in such a scenario, the firm has to trust the middleman, which could be a little risky in certain situations.
Low Price Products
- FMCG is the best example of low price and high volume of goods.
- These low price products have a low-margin, and whatever revenue is earned is the money that is left after all the expenses are subtracted.
- These goods require a fast turnover to make profit and benefit the company.
Given below are a few of examples of products that have been immensely popular due to the successful implementation of intensive distribution.
- Photo printing shops
- The Coca Cola company
Marketers must know when to use the right distribution strategy. For instance, when the firm’s goal is to have a widespread product coverage, intensive strategy must be employed. When the firm wants to maintain a brand image, exclusive strategy works best, while selective strategy must be used when the company requires a mixture of the two―an average market coverage and some amount of brand awareness.
A unique restaurant name is bound to give your food business an extra kick. While food lovers will flock to your restaurant either way, you must make sure you have catchy names for an Italian restaurant so that you can entice customers into visiting your joint.
The beautiful country of Italy has made an immense contribution to the world cuisine – the all-time-favorite, inexpensive, cheesy, delicious pizza. Italians are known to be connoisseurs of food and art, and they believe in food quality rather than post-preparation embellishments. Italian cuisine is renowned for its simplicity. If you plan to open an Italian restaurant, you need to be well-versed about their cuisine.
Apart from pizza, Italian cuisine is characterized by varieties of cheese, pasta, and wine. The average person in Italy eats more than 51 pounds of pasta every year. The average person in North America eats about 15½ pounds per year.
What’s more unique than using the names of different Italian dishes? Combine your menu and come up with some classic names.
~ 121 Pizzzzas
~ Mozzarella Meals
~ Pizza Mania
~ Bocca Felice
~ Hot Tomatoes
~ Mac and Cheese
~ Penne With A Twist
~ Rigatoni Flavors
~ Basil and Olives
~ Mike’s Pizzeria
~ Mini Pasta Rolls
~ Pipin Hot Pizza
~ Wood Fire Oven
~ Spaghetti Corner
~ Meet the Sauces
~ The Cheese Factory
~ Garlic Pesto & More
~ Spaghetti & Meatballs
~ The Lasagna Pot
~ Brown Burnt Pizzas
Using Italian words for restaurant names is an interesting suggestion. People are instantly attracted to such names; most of them may or may not know the meanings of the Italian words, and they will possibly presume that your place specializes in some unique dishes.
~ La Pasta Burrosa
~ Pizze Fritte
~ Sale e Pepe
~ Vino e Pizza di Mike
~ Amo Pasta
~ Caldo dal Forno
~ Pollo del Cacciatore
~ Il Piatto CaldoLa Pizza Croccante
~ Macaroni Parmesan
~ Formaggio e Vino
~ Benvenuto a Nick
~ Uova e Gli Spaghetti
~ Cibo e Vino
~ Cacio e Pepe
~ Specialità di Pollo
~ La Casa di Porchetta
~ Fresco dal Forno
~ Spaghetti alla carbonara
~ Pollo alla Diavola
Using two languages will add a zesty flavor to the name, and perhaps make it seem hilarious too. You can combine Italian with English or any other language and come up with some cool and funny names.
~ Rosa’s Pizza Casa
~ Prima Colazione
~ The Caprese Salad
~ The Linguini Corner
~ Garlic Bread Varietà
~ Salami Bonanza
~ Romano’s Pasta
~ Coal-fire Pizza
~ Seaside Omelet Bake
~ Special Polenta
~ Pan Pizza Omelet
~ Bossa Pasta
~ The Miracle Oven
~ Bon Appetite
~ Hot ‘n Fresh Pizzas
~ Vino con Ravioli
~ La Magica Olive Oil
~ My Supremo Italiano
~ Pasta con Bagna Cauda
~ The Devilish Pesto
A fancy restaurant name can attract crowds instantly. Remember some ground rules while thinking about a name―keep it simple and keep the puns classy. Let your restaurant name be as delicious as the wonderful Italian meals so that people flock in pronto! Buoni amici fortuna!!
To attract animal lovers to your pet store, you need a really unique and catchy name. This MarketingWit article provides you with 54 cute pet store names.
Incorporating puns in your store name is a great idea, though this has been used several times now. Do not go overboard; use a pun only if it sounds fairly amusing and not idiotic, or else you’ll end up driving your customers away.
Opening a pet store, like any other business, requires time, effort, and investment. You must have an extensive knowledge about animals. Solely dogs and cats may not necessarily qualify for a pet store; it also includes housing mice, guinea pigs, rabbits, hamsters, etc.
Some stores have most of the animals, including reptiles, while some have a selected few – like either dogs and cats, or dogs, cats, and mice. Then again, there are some which solely have birds or reptiles. You need to think of a creative pet store name in order to lure clients. The paragraphs below enlist cute pet store name ideas.
List of Pet Store Names
Tickle the Funny Bone
A funny element in your store name can always make your customers chuckle. Some funny pet store names are provided below.
- Bow Wow Meetings
- Devilish Paws
- Stylish Whiskers
- Fins & Gills
- Bow, Meow, & Squeak!
- PAWlicious Bones
- Check Out Our Furs!
- Freaking Hot Dogs
- Your Feathery Friends
- Squeaks and Squawks
- Puppy Love
- Lousy Mousy Store
- Welcome to the Piggy Bank
- I Have the Furrrr-dum
- Mousse with a Mouse
- Cats ‘n Mice & Mil ‘n Cheese
- Furry Coats
- Of Pee and Potty
Depend on the Pet
If you house exotic birds in your shop, or interesting reptile species, or aquatic animals, name your store accordingly.
- Screech Screech You Parakeet
- Clippin’ Around the Mice
- Multicolored Beaks
- Missing Fishing
- Feathery Musings
- Count the Chicks
- The Pet Mansion
- The Mouse Palace
- Woof or Wuff?
- Thump Thump Goes My Tail
- Ham with the Hamsters
- Cutie Kittens
- Barking Mad!
- Meowing Innocence
- Bubbly Cuddly Rabbits
- Somethin’s Fishy!
- Goldfish Treasures
- Rainin’ Cats and Dogs
Use Pet Supplies
- Porcelain Aquariums
- Dog Food Cat Food
- Dish and Bowl
- Un-Leash the Magic
- Striking Feed
- Collar Brains
- No Cage, Only Perch
- Clippin’ with the Trimmer
- Stuffed Yarn Balls
- Kennels and Beds
- Brush my Fur
- Cool Deshedders
- Feeder Tantrums
- Cozy Nesting Boxes
- Beaks and Liners
- Hissing Scales
- Vivacious Vivariums
- Heated Enclosures
Some Points to Remember
- People visit pet stores to buy pets; ensure that your subjects are clean, healthy, well-cared for. Not just for the sake of the customer, but also because they are living beings and need to be well-treated.
- Ensure that the animals are treated and vaccinated regularly.
- Do not keep mice, hamsters, and rabbits in tiny cramped cages. The enclosures of the pets should be hygienic and well-maintained.
- Stock the store with pet supplies, medicines, food, etc.
You may also choose a simple name if you want, instead of incorporating unnecessary elements. However, the market is tough; you must do all that you can in order to attract customers, and having a catchy store name is one of those gimmicks.
A multidomestic strategy is used by companies to make their product more responsive to local needs. The Buzzle article will explain to you what multidomestic strategy means in business, along with its advantages and disadvantages.
“Small businesses selling in foreign markets are 20% more productive, have 20% greater job growth, and are 9% more likely to stay financially solvent, in comparison to companies that sell only in the domestic market.”
― Dan Brutto, President, United Parcel Service International
It is a universal fact that a business thrives on its customers. If a business is not able to attract customers and sell its products, it will not be able to generate sales, and consequently, will obtain no revenue. If the business is established solely in one locale and does not focus on expanding, then marketing and selling become easier. However, for any business, with interests all across the globe, it is essential to achieve local responsiveness. This is achieved by means of multidomestic strategy.
Multidomestic strategy is a methodology by which a company tries to achieve local response by making suitable changes in its products. This can be done by customizing the product to suit customer preferences as well as a change in marketing, which will require sufficient research, to say the least. The paragraphs below discuss more about multidomestic strategy.
- To understand this concept in a better way, let us consider a simple example. Let us assume that a woman starts her own tailoring business. Initially, she works only with pure cotton. Over a period of time, she is bundled with requests to stitch silk garments. Further, she starts working with chiffon and leather. Thus, she expands her domain and diversified her products to suit the tastes of her customers.
- Similarly, when a company wants its customers in a specific locale or market to buy its products, it has to devise strategies and come up with innovative plans to capture the customer’s attention. This is what is termed as multidomestic strategy.
- Some of the important reasons why a business is compelled to achieve local responsiveness for their product include cultural differences, existing competition, distribution channels, business laws, diversity in requirements, etc.
- A company has to consider the above factors and then formulate marketing tactics to entice the public.
- Prior to marketing, the company has to make suitable product changes, while being faithful to the product’s individual element.
- Since the company branches exist all over the world, there is individual autonomy.
- While the basic company policies are followed, every branch has its own rules and regulations, which differ from one country to another.
- Thus, the company allows the existence of a decentralized management. Such companies are more capable, less rigid, more flexible, and thus, more open to change.
- Although the company branches exist globally, they remain obligated to the parent company, but operating in different nations gives them the independence they desire.
- It is a great advantage to the company if it operates in a place where its product is unique and bereft of competition.
- But, no competition or competitive advantage demands heavy research―the company has to thoroughly understand the customer preferences and choose the market very carefully.
- Since a company desires to work globally, the work culture at different locations is cosmopolitan.
- There is exchange of ideas, strategies, and the business incorporates something new everyday.
- A multidomestic strategy allows the company to explore the global market.
- One of primary benefits of a multidomestic strategy is the global brand awareness. The company sells all its products under the same name, and people will rely on the brand name to buy the products.
- As the characteristics point out, the branches remain independent and autonomous, while following common business policies.
- The company operates faster and much more efficiently, since it deals with competitors of a different kind.
- Local managers have greater authority and better knowledge of the local business, which helps them take the right decisions at the right time.
- Multidomestic strategy facilitates increased import-export activities, international marketing tactics, and newer business innovations.
- While adapting to the local culture may be beneficial in many ways, excessively customizing the products may prove to be one of the drawbacks of multidomestic strategy, since the product will lose its originality.
- The company will not be able to benefit from the economies of scale. This may increase the overall costs for the company.
- While autonomy is admirable, it may cause internal strife, especially when one branch may be given higher priority over the other. This may even lead to business politics.
- A decentralized management works well as long as it is well-handled by the local managers. When they start causing a ruckus, things may turn rather ugly for the company, in general.
- A multidomestic strategy does not work for companies when they target a global business with lower operating cost.
- Sometimes, the firm may not be able to tailor its products as per the local needs, for fear that the product may lose its original charm.
- If overdone, creating a local brand may prevent the recognition of the global brand of the same product.
Multidomestic Strategy Vs. Global Strategy
|It is decentralized.
||It is centralized.
|Products are customized according to local needs.
||Products are standardized.
|It does not emphasize on economies of scale.
||It concentrates on economies of scale.
|It generally helps gain a huge market share in local markets.
||It is not likely to gain a huge local market share.
|It is more expensive, possibly due to extensive research.
||It is comparatively less expensive.
|Industries include food, personal care, furniture, cutlery, railroads, etc.
||Industries include media and communications, entertainment, engineering, aircraft, etc.
Companies Using Multidomestic Strategy
The world’s largest fast food restaurant company Yum! own brands like KFC, Taco Bell, and Pizza hut. It has a global presence in more than 125 countries, and it customizes its products accordingly. KFC adapts local responsiveness to suit customer preferences in the Asian markets by providing tempura crispy sticks in Japan, spicier chicken in China, and local rice preparation in Thailand and India.
This is one of the most famous examples of a company employing multidomestic strategy. The world’s largest hamburger fast food restaurants has made changes to its burgers and menus to suit local choices―it serves kosher meat in Israel, no-beef or veggie burgers in India, prawn burgers in Singapore.
Nestle – Maggi
Nestle Maggi has innumerable products tailored to meet customer preferences. The brand offers different products in India, Malaysia, and Singapore, keeping in mind the local tastes.
The American multinational manufactures vehicles and vehicle parts all over the world, and has involved local manufacturers and R&D to adapt and tailor its vehicles extensively to meet the local market preferences. These international manufacturing units operate as independent entities.
A multidomestic strategy is amongst the many international business strategies used for expanding business and establishing a brand globally. A lot of thought, money, and effort must be invested for this strategy to be successful.
The functions of marketing assist to provide complete consumer satisfaction. This MarketingWit article explains the 7 functions of marketing with examples.
Movie buffs may be familiar with one of the most important marketing functions―promotion. A promotional campaign for a movie targets the common public and markets the film at the grass-roots level.
Marketing is one of the most important components for a business. No entrepreneurial venture can be completely successful if it is not marketed properly. There are different types of marketing gimmicks, and one needs to choose the most appropriate one as per the industry and target audience.
The marketing phase is defined by certain functions, which, when followed properly, lead to customer satisfaction. The paragraphs below list and explain the 7 functions of marketing and their importance.
The Seven Functions of Marketing
Product and Service Management
- When a company develops a product, it is done so in accordance with what its customers want.
- For new companies, this could be more challenging, since their products have not garnered preferences, as yet. Irrespective of this fact, every business has to design and change their product as per the customer requirements.
- Thus, product/service management deals with the designing, changing, updating, and modeling your product as per the customer’s satisfaction.
- This may involve changing the color, size, functionality, quality, etc.
- The company could even decide to branch out into different sectors and create new versions of the product, to suit the consumer’s needs.
- Consider that a company manufactures liquid soap.
- Over a period of time, if they understand (through reviews) that their customers prefer a particular fragrance, the next batch of production may possibly have liquid soaps with intoxicating fragrances, like strawberry, cocoa, lemon, etc.
- It may also be possible that the company is already aware of its target audience, and so they distribute the liquid soaps with two pre-decided fragrances.
- Now, again with the help of research, if they find out that only one of the brands is more popular, they may accordingly work on the one that has more public awareness, rather than the one which is not very popular. Accordingly, the production rates change as well, and so do the sales.
- In simple words, it is how you plan to distribute your products.
- You must have an idea about channel management so that you can distribute your products carefully.
- You can distribute goods directly to the shop, go through wholesalers and retailers, go online, or even out of the country.
- It is very difficult to plan product distribution, because you need to study and understand your target customers well enough.
- You need to plan how and where to distribute your goods. In today’s scenario, it is increasingly difficult to attract customers to one shop, since they are spoiled for choice. Therefore, if you plan to sell goods in a regular store, study the area and the competition thoroughly.
- If you plan to distribute products abroad, you need to find distributors accordingly.
- Online businesses work in a different way, and you need to be aware of the rising and falling tendencies on the internet.
- Consider a new company that manufactures hand-stitched chiffon tunics.
- To build up a reputation, the company would obviously choose a good clothing store to begin with, since no one may trust an online source.
- Once the clothes have been distributed at a popular boutique, the brand gains popularity, and then, the company can choose to distribute the same online.
- This way, the company no longer has to depend on the boutique brand name to sell their clothes, they can have their customers buy clothes directly from them.
- This is one of the most important functions of marketing, almost synonymous with the term itself.
- Promotional tactics develop and increase brand awareness.
- You may have seen billboards and hoardings all over the city―the idea is to expose your consumers to your product name and brand as much as possible.
- Promotions involve highly innovative advertising strategies. And these strategies could range from print media to telemarketing, and from public campaigns to online marketing.
- Ultimately, your product should have brand recall.
- You may have often noticed that when a new supermarket or store is launched, they often have substantial discounts and other attractive offers. This is a promotional tactic..
- If there is a new company that sells ready-to-eat meals, they may offer one packet free on the purchase of 2 similar packets.
- Or, a supermarket may offer a 15% flat discount on goods for the first three days. These are effective promotional strategies that attract customers.
- This is one of the challenging aspects of marketing.
- Fixing a price for your product requires extensive market research.
- This can be extremely difficult―if you set a low price, you are bound to get losses; if you set a higher price, you may not get customers at all.
- Again, prices keep varying as per the market situation.
- If your competitor has set a particular price, you may set the same as well, but after undertaking sufficient research about the other aspects of production and management.
- You may have to undergo a few trials runs until you are confident about setting the correct price range.
- You may also consider offering benefits, but be sure that your company generates profits.
- Consider a business that sells seasonal fruits.
- In such a case, the owner may or may not have competition. If he does, he may have to adjust the prices accordingly.
- If not, he may be the only seller in a widespread geographical area, and he can afford to increase the prices.
- In fact, if there are any weather changes, his product may become very expensive or cheap.
- Also, if the government imposes any import-export restrictions, the price may vary accordingly.
- You can sell your product only after understanding your customers.
- Decades back, selling was a simple affair that involved the buyer and seller.
- Over time, we have had retailers, wholesalers, shop owners, producers, distributors, etc.
- You may sell your products via retailers, or may sell it online as well.
- Selling depends on how much your product is preferred by the target customer base.
- Marketing is an efficient tool that helps company owners sell their products―whatever the method of selling.
- You may choose to sell your products directly or indirectly.
- If you own a store where you sell your own manufactured goods, you can personally see to it that you have assisting staff for the customers.
- If you sell products online, you must have proper explanatory brochures.
- If you go through retailers, make sure to explain all about the product.
- This again, is one of the most obvious functions of marketing. You need to invest to obtain returns.
- A company needs to have sufficient finance for advertising their product. In corporate terms, this is called, ‘marketing fund’.
- There needs to be sufficient money available for marketing your product on television, in newspapers, through pamphlets, flyers, on the radio, on the internet, etc.
- Once the product starts gaining popularity, the company has to spend more in order to make their product easily available, attractive, and wanted.
- They may offer discounts, or reduce the cost of certain products, or have a free-product policy, etc.
- Suppose a company decides to rely completely on online advertising.
- In this case, the marketing funds will be restricted to creating a website, using other websites to launch your product, etc.
- Once the product becomes popular, the company may set aside some funds to attract customers.
- For instance, if it is an e-leaning company, they may offer their learning material and e-books free of cost to the first 50 people who register on the site.
- This will attract interested users, increase customer traffic, help the company gain popularity, and also help customers to decide if they are really interested in the site or not.
Marketing Information Management
- This function involves understanding your target audience.
- It involves understanding your customers’ interests, needs, and wants.
- You have to collect information about them, analyze the same, and store it for future reference.
- You have to undertake a lot of research for this as well. One of the prominent ways to obtain and manage consumer information is to surf social media sites.
- When a particular product is in demand, you will find people chatting about the same on an everyday basis, and to an extent, you will understand what a section of the audience likes or dislikes.
- This is just one way, of course, another way is to carry out live surveys.
- As mentioned above, conducting customer surveys is one the most efficient ways to understand what your customers think about your company.
- A company may dispatch some of its promotional staff to malls and other stores to survey customers.
- Some may distribute feedback forms and analyze the data.
- Through these reviews, the company gets an idea about the customer’s likes and dislikes. This information is stored and analyzed, and helps companies develop better business models.
The Significance of Marketing
- As mentioned earlier, no business succeeds without marketing.
- The ultimate aim of marketing is customer satisfaction. Your customers have to know about your products and services.
- Marketing helps increase sales, profits, and customer traffic.
- It helps a company establish a loyal customer base. For instance, consider a company that manufactures a brand of baby soap. If the owner markets the product in the most appropriate way possible, he is sure to garner a loyal clientèle. Tomorrow, irrespective of any negative reviews, bad publicity, or no promotion, the loyal customers of the product will continue to buy the same.
- On the contrary, if a product is not advertised at all, neither will it gain the attention of the media nor will it establish a faithful consumer base. Considering the fierce competition, it will be gone from the market in no time.
- Another important point to be noted is the brand awareness that is brought forth due to marketing. This is particularly true for new companies.
The above article was a short introduction to the functions of marketing. Marketing is a huge domain and comprises many sub-components. It is essential to understand that these functions are very important for the successful implementation of any product/service.